Survey Shows 'Unprecedented iPhone 5 Demand'
A survey conducted in August by ChangeWave shows 'unprecented iPhone 5 demand and strong back-to-school iPad buying intentions', according to RBC Capital's Mike Abramsky.
● 31% of those surveyed said they were very/somewhat likely to buy the iPhone 5, significantly exceeding pre-launch iPhone 4 demand (25%)
● With the iPhone 4 nearly 15 months old, 66% of existing iPhone users are very/somewhat likely to buy the iPhone 5, pointing to a large pending upgrade cycle.
● 54% of surveyed Sprint subscribers and 53% of surveyed T-Mobile subscribers say they are significantly/somewhat more likely to buy the iPhone, if available.
● Survey data also shows strong iPad 2 back-to-school buying indications, with 26% very/somewhat likely to buy the iPad 2. ChangeWave survey data shows 85% of all tablet buyers plan to buy the iPad, up from 82% in February.
Abramsky raised his Q4 estimate for the iPad to 12.5 million units from 10.5 and his 2012 Q1 estimate for the iPhone to 27 million units from 24.4.