Each iPhone Makes Apple Twice as Much as Each iPad

Posted July 27, 2012 at 8:26pm by iClarified | Please help us and submit a translation by clicking here | 10698 views

Apple's gross margin on the iPhone is twice that of the iPad reveals a freshly unsealed court filing in the company's battle against Samsung.

Reuters notes that the gross margin on the U.S. iPhone sales between April 2010 and March 2012 was between 49 to 58 percent. This generated more than $33 billion in revenue for Apple during that time period.

Between October 2010 and March 2012, the gross margin on U.S. iPad sales was between 23 to 32 percent. Apple generated more than $13 billion in revenue from iPad sales during that time period.

Apple's case against Samsung is set to begin July 30th. They are seeking $2.53 billion in from Samsung for allegedly copying the iPhone and iPad.

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Nitro Junkie - July 31, 2012 at 5:43pm
Of course they're gonna make more from the iPhone. For one they sell more iPhones than iPads, two apple charges the telco companies just as much or even more per iPhone than what they charge to personally buy an iPad in the store and three it's cheaper to produce the iPhone than iPad. The off contract unsubsidized iPhone prices are crazy. I might be wrong but isn't the 16gb iPhone 599 off contract?
peacemaker - July 29, 2012 at 6:09am
Fuck You Samsung! Fuck You Google!
Bill Gates - July 29, 2012 at 6:26am
Fuck Apple for sueing everyone and making so much money. Fuck the greedy bastards.
Russell - July 29, 2012 at 12:12am
The article states the margins are from iphone and ipad sales. Nowhere does it mention apps, so don't assume it does.
iknowsomething.com - July 28, 2012 at 8:41pm
They didn't say on what is that margin made? Is it with apps or only hardware? If with apps, this difference make sense then, because iPhone is used more often than iPad during the average day, I'd say, thus spending more time for purchases decisions with it (especially if customers are bored commuters). I have more than 300 apps on my iPhone, since twice as less as on my iPad (180). Moreover, I have two iPhones in my family but one iPad. This analogy could explain that phenomenon.
John W. - July 28, 2012 at 6:28pm
What do you expect? The phones are like double the price of comparable touches. It does not cost double for a bigger chassis and phone transmitters.
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