Android Accounts for 51.6% of Smartphone Subscribers, Apple Captures 32.4%

Posted August 1, 2012 at 4:05pm by iClarified | Please help us and submit a translation by clicking here | 4936 views

ComScore has released its report on the mobile phone industry during the three month period ending June 2012.

The study found Samsung to be the top handset manufacturer with 25.6% market share. Android accounted for 51.6% of smartphone subscribers. Apple captures 32.4%.

OEM Market Share
For the three-month average period ending in June, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers, followed by LG with 18.8 percent share. Apple continued to gain share in the OEM market, ranking third with 15.4 percent of mobile subscribers (up 1.4 percentage points), followed by Motorola with 11.7 percent and HTC with 6.4 percent (up 0.4 percentage points).

Smartphone Platform Market Share
More than 110 million people in the U.S. owned smartphones during the three months ending in June, up 4 percent versus March. Google Android ranked as the top smartphone platform with 51.6 percent market share (up 0.6 percentage points), while Apple's share increased 1.7 percentage points to 32.4 percent. RIM ranked third with 10.7 percent share, followed by Microsoft (3.8 percent) and Symbian (0.9 percent).

Mobile Content Usage
In June, 75.0 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.7 percentage points). Downloaded applications were used by 51.4 percent of subscribers (up 1.4 percentage points), while browsers were used by 50.2 percent (up 0.9 percentage points). Accessing of social networking sites or blogs increased 0.8 percentage points to 36.9 percent of mobile subscribers. Game-playing was done by 33.4 percent of the mobile audience (up 0.8 percentage points), while 27.6 percent listened to music on their phones (up 2.3 percentage points).

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Steve - August 3, 2012 at 6:31am
One word for android : noob , IOS is pro . Can the result make more detail a bit ? Example Like this? Apple 34.8% Samsung 22.3 Htc 7.8 Window 2.3
boreddrummer - August 1, 2012 at 11:51pm
Why is it that readers of this site don't even need to be provoked by someone to start defending apple or arguing it's case, it's not like someone has come and said "ha see android is better", you just simply read an article and become aggravated by some random facts, figures or opinions, leaving you absolutely no choice but to immediately charge over to the comments and explain why, regardless of said article, android is in fact shit and apple/iphone is better
Joe - August 2, 2012 at 12:51am
But android is shit and Apple/iPhone is better.
Jeff - August 1, 2012 at 5:51pm
notice how apple has a more positive impact on everything. Even if android is selling more it doesn't mean it's getting the best of it. Plus this is the phone market that's Been open since 2007 every other smart phone came a year later.
Aleem - August 1, 2012 at 5:39pm
Everyone keeps bragging that Android that a large market share. Woo hoo. Apple is only 1 company and commands a 32% share. Android isn't a company its an OS that everyone else shares. So when comparing, how much market share does apple's competitors REALLY have????
b - August 2, 2012 at 12:03am
Did you study business at Harvard by any chance? How did the other 7 billion of us on this Earth never realise this seemingly obvious truth. Oh wait, we did, then we all read it a further 5,000 times courtesy of iClarified users who think they're enlightening others with their unfathomable business and market knowledge.
Prostovanka - August 1, 2012 at 4:24pm
To say that android is activated more than Apple iPhones is an understatement because you shouldn't be comparing the android operating system to the iPhone hardware system if anything you should compare it would be iPhone to android-based phones or two Sony headphones or two Samsung type android phones
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