Phil Schiller Describes His Reaction to Seeing the Galaxy Smartphone and Tablet

Posted August 3, 2012 at 7:23pm by iClarified | Please help us and submit a translation by clicking here | 17531 views

Taking the stand in the Apple vs. Samsung trial, Apple's SVP of Worldwide Marketing describes his reaction to seeing the Galaxy smartphone and tablet for the first time.

"I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple's products. We went from having something easy to market because it was so distinctive and and so famous to having something that was difficult to market" because it could be confusing to customers.

When asked about competition, Schiller said, "Competition's great... Every day there are companies creating producs to compete with us."

When asked if copying is fair, Schiller says no, "Because when you copy or steal the idea of one company's product now you're trading off all that investment and marketing and goodwill with customers... when you rip that off you're trying to get all that benefit for yourself."

Schiller said he reacted with "even more shock" when he saw the original Galaxy Tab. "I thought they were just going to copy our whole product line."

"It confused the customers on who's the creator of these products. It diminishes the value we'd created of Apple as the creator of these products, of these beautiful things... It dilutes the way customers see Apple."

"One of the jobs of my teams is the forecasting process... It's our belief that some customers are choosing to buy a Samsung product because one of the things it does is look like the iPhone and look like the iPad. It also has an affect after the first purchase," because additional customers then feed off the ecosystem of the devices they own.

The Verge has the full coverage of Phil Schiller's testimony at the link below...

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Big Kok - August 5, 2012 at 6:56pm
My Audi TT has Bosch parts... Thats make it a Bosch TT instead?
Jason - August 5, 2012 at 12:04pm
I think everyone has right to be where they wana be at any time, must u guys cause someone and make the person feel irrelevant? U guys can't even finish a sentence without a cause am amaze, shocked beyond words of the world you guys hail from is not about kids or no kids is about having respect for each other this page is for everyone and no one has the right to tell anyone either to go or stay !! This page is an educative page is not court who wins who loose they are both after our pocket take it or leave it both companies the only advice is that who ever is right can not be determine by the court because court is not going to buy Iphone or s3 for me am going to go to the store like every one and buy a product that serves my need at that time when they declare profit do they include my name among those that will share it after collecting my money then why should I die for either of them. other
Steve - August 5, 2012 at 5:04am
No apple = No android , please understand it because android is copy cat. If this world do have iOS then it will don have android also. Easy simple understand. I have galaxy s3 so lag and struck at screen compare with my 4s :(
Me - August 4, 2012 at 4:09pm
@NitroJunkie you are an idiot. iPhone is a devise, Android is an operate system, you CAN NOT compare those two things. Think about it. ;)
ratGT - August 4, 2012 at 11:06pm
Hey you Kooshit ur a newbie here so shut the fuck up with ur insults ... You don't belong here sp piss off m8ty
NoGoodNick - August 5, 2012 at 12:51am
My shit smells lol and to answer. You I sucked 6 dicks every day in 2011
Nitro Junkie - August 5, 2012 at 1:38am
No shit android is an OS. Im talking about Android PHONES/ Devices you moron. A Motorola Razr is android phone, a EVO is an android phone, an S3 is an android phone and so on. Get the point. Use that thing inside your skull called a brain and THINK about it first before you open your mouth. My personal experiences with each one I've had was horrible. Everyone was glitchy and was a pain in the ass and had nothing but problems. On top of that most of them were plastic, thrown together pieces of junk. Had many hardware issues too on top of software issues. Like i said before not every android device out their is crap and glitchy. The new S3 and the nexus devices are pretty sick. They're probably the best android devices out their. I swore id never buy Any apple product besides an iPod. And I'm not saying the iPhone and iOS is the best phone and OS out their. But Giving the iPhone And iOS a try was the best decision I've made. Since day one I haven't had one issue with either the hardware or software. Same thing goes with switching from a PC/Windows to a Mac/OSX. As of now I'd never switch back to any android device or PC. It would take alot of convincing and something mind blowing for me to switch back to either one. Like I said These are just my experiences and opinions. If you don't like it too bad. Don't really care.
Nitro Junkie - August 4, 2012 at 9:08am
"ever wonder why android phones have more activations than apple products?" hmm? Maybe it's because there's 200+ android phones too 1 iPhone. Every company and their mother makes an android phone these days. It's just like comparing PCs to Macs. It has nothing to do with specs Everytime. I used to think the same thing. The bigger and faster the better. Not always so I've learned. It basically comes down to preference, reliability or what you can afford at the time. I personally prefer apple products now. I'm far from a crazy apple fanboy like some people out their. I've personally owned many PCs and a few android phones. Their were alot of things about them that I loved and miss. And I'm not saying all are bad,but I had nothing but problems with them. I Switched to an iPhone after going through 4-5 different android phones in less than a year. Still havnt had one problem with the iPhone. And the same things happend with my PCs. Went through one after another. More crashes and viruses than I can count. So I Figured I'd take the plunge, spend the money and give a Mac a try. Just like the iPhone. Still haven't had one problem. I swore for years id never buy an apple product besides and iPod but With my experiences so far I don't think I'll buy anything but an iPhone or Mac from now on. Even though I do like some things Microsoft is doing with The new windows 8 and some things theyre doing with android . It would take Alot for me to even think about switching back to either one.
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