Google to Buy Frommer's

Posted August 13, 2012 at 3:56pm by iClarified | Please help us and submit a translation by clicking here | 2519 views

Google is planning to buy Frommer's, a popular publisher of travel guidebooks, reports the WSJ.

The deal is expected to close shortly. Google hasn't yet decided whether the Frommer's guidebooks will continue to be published in print or whether they will eventually migrate entirely to online. It is also possible that the Frommer's brand could be melded into the Zagat brand.

"Our commitment is to keep things as they are today and once we combine operations, we'll know better what the future looks like," said Bernardo Hernandez, Zagat's managing director of product management, in an interview.

"Consumers need fresh accurate information," said Hernandez. "When you add information you can trust to phone numbers and addresses as part of the Google search experience, it enables users to convert their intentions into actions."

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