Customer Preference for Apple Devices is Strongest in Eight Key Markets [Charts]

Posted August 14, 2012 at 3:21am by iClarified | Please help us and submit a translation by clicking here | 4159 views

Customer preference for Apple devices is strongest in eight key markets, reveals an internal Samsung market study made public thanks to the Apple vs. Samsung trial.

The cities are: San Francisco, Los Angeles, Chicago, Philadelphia, Boston, New York, Dallas and Washington, D.C., notes AllThingsD.

Before the Galaxy launched, 8 key markets emerged as the primary source of Apple's advance in preference; Since the launch of the Galaxy line, the gap between Apple and Samsung has diminished slightly among these target markets.

Pre Galaxy, Samsung was 17.5% behind Apple in consumer preference. Post Galaxy, Samsung closed the gap by 2.5%. Samsung made up the most ground in Philadelphia but lost significant ground in Boston.

[via AllThingsD]

Share

Add Comment

Submit

Comments (4)

Weewilliespunker - August 14, 2012 at 11:05am

CAuse all things d has been right about so many things!

Reply · Like · Mark as Spam

Russell - August 14, 2012 at 4:27am

No surprise there. Those 8 markets include the US's largest metropolitan cities. I bet nearly all of the major electronics manufacturers have identified those same markets as strategic areas.

Reply · Like · Mark as Spam

Guy - August 14, 2012 at 3:39am

Hmmmm, there are no markets outside the US?!

Reply · Like · Mark as Spam

Iman - August 14, 2012 at 3:43am

Salam

Reply · Like · Mark as Spam

Follow iClarified