Apple Says Retail Personnel Cutbacks Were a 'Mistake'

Posted August 16, 2012 at 5:01pm by iClarified | Please help us and submit a translation by clicking here | 11735 views

Apple is reportedly telling employees that recent retail personnel cutbacks are a 'mistake' due to a new staffing formula which has since been reversed, according to Dow Jones Newswires.

In a communication with store leadership teams, senior vice president of retail, John Browett, who took the reins of Apple's retail stores in April, said that the company had been trying a new staffing formula for its retail stores, leading some employees to see their hourly shifts cut and retail locations to be understaffed. This happened for a few weeks before the company decided to revert to its older system, hoping to rectify the problem. He instructed leadership teams to tell employees, "We messed up," according to two people who were aware of the communication, which also stressed that while shift schedules were affected, no one was laid off. He also wanted employees to know that it was hiring new staff, these people said.

Apple officially commented on the matter. "Making these changes was a mistake and the changes are being reversed," said Kristin Huguet, an Apple spokeswoman. "Our employees are our most important asset and the ones who provide the world-class service our customers deserve."

This directly contradicts a report from earlier today which said these cutbacks were a direct order from Browett who was looking to make Apple retail operations "leaner".

Read More

Add Comment
rudyy - August 17, 2012 at 4:59am
Typical management incompetence. Bring in a new (mis)manager, and the first thing he does is fuck up. He should be promoted.
ratGT - August 16, 2012 at 11:53pm
ratGT - August 16, 2012 at 11:53pm
lol .
Apple fanboy - August 16, 2012 at 8:33pm
"no one was laid off"??? Really? This information is fake.
Russell - August 16, 2012 at 7:02pm
They increased their pay, but then cut their hours. Nice. Steve Jobs still lives.
Follow iClarified
Apple to Boost Buyback Plan by $30 Million?
Bernstein Research analyst Toni Sacconaghi sa...
Drop, Slide, Dunk Test: Samsung Galaxy S5 vs iPhone 5s vs HTC One M8 vs Nexus 5 [Video]
Anki Announces Brand New Cars & Tracks, New Race Mode
Anki has announced two new tracks, two new ca...
Corel Releases New Pinnacle Studio Video Editing App for iPhone
Corel has released a new Pinnacle Studio vide...
Corel Releases Rebuilt Pinnacle Studio Moviemaking App for iPad
Corel has released a major update to its Pinn...