Here's What Apple's Stock Does Before a Big Announcement [Chart]
Check out this chart put together by BusinessInsider that shows what Apple's stock does before and after a big product announcement.
We've looked at the way the stock behaves before and after every single iPhone and iPad unveiling (Apple does announce other products, but few garner the same attention). Below, a look at Apple's stock before these major announcements, highlighted with the company's recent performance heading into the expected September 12 unveil of its next iPhone.
Notably, shares are already up 5% in anticipation of the 'iPhone 5'.