Photographer Sues Apple for Using 'Eye Closeup' Photo Without License

Posted October 13, 2012 at 6:19pm by iClarified | Please help us and submit a translation by clicking here | 12288 views

Photographer Sabine Liewald of Switzerland has filed suit against Apple for using her 'Eye Closeup' photo in its Retina Display MacBook Pro campaign without a license, reports Patently Apple.

The high resolution photo was obtained from the plaintiff's agent, Factory Downtown, for layout purposes only. Apple was reportedly aware that it did not have the rights to use the photo.

The company allegedly informed Factory Downtown that it didn't intend to use the photo but then proceeded to "copy, publish, and exploit Plaintiff's photograph, including in its MacBook Pro advertising campaign, keynote addresses and related advertising materials without permission or compensation."

Liewald says she's entitled to actual damages including defendant's profits; statutory damages for the infringing use of the "Eye Closeup" photograph.

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Comments (24)

Simon - October 15, 2012 at 3:25am

I love apple just as much as the next fan but apple needs to set a better example. They should pay IMHO.

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Hemanth - October 14, 2012 at 5:43am

Fuck that photographer .If one paper use this he doesn't sue because they give free publicity but other than media they will go to court because they want money but they are also giving publicity with free cost

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Me - October 14, 2012 at 11:31am

What did the photographer do? Apple stole her picture. How does that make her bad?

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odedo1 - October 14, 2012 at 3:53am

I know for a fact that Apple where the first to steal patents especially when it came to the cell phone, they stole from Nokia antenna design and paid for it making sure nobody knows, also I've been using WiFi sync since the iPhone 3G invented by a British guy they stole it from him including the icon, he talked about it only once never repeated, so I'm pretty sure Apple paid him under the table with a none disclosure agreement, so if any body think that Apple is so clean think again!!!

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Culua - October 14, 2012 at 2:43am

That's right! She the hell out of them!!! LOL!!

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Teenager - October 14, 2012 at 1:38am

Apple is greedy and bully. They stole trademark from beatles, the clock and now the retina. And then claiming they innovate it. Bollocks!!!

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Samsung=Shiite - October 14, 2012 at 6:19pm

Bollocks to you dumbass

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