Apple Ranked as World's Most Innovative Company [Study]

Posted November 10, 2012 at 11:28pm by iClarified | Please help us and submit a translation by clicking here | 8148 views

The 2012 Global Innovation 1000 study by Booz & Company ranks Apple as the world's most innovative company.

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For the third year in a row, we asked our survey participants to name the companies they thought were the world’s most innovative. This year, Apple didn’t just top the rankings (as it did the past two years); it increased its lead substantially. The company — which in August 2012 became the most valuable in history, measured by market capitalization — was named by almost 80 percent of respondents as one of the three most innovative companies in the world, up from 70 percent last year. Google held steady at number two; 43 percent of respondents included it among the top three, essentially unchanged from last year.

3M also maintained its position of high regard among respondents. It may not make headlines often, but the company again took third place, capturing the votes of just more than 15 percent of respondents. (See Exhibit F.) Apple’s unchallenged position comes in a year marked by the death of the company’s founder and chairman, Steve Jobs, and by the absence of any truly new product introductions. Although the company’s absolute spending on R&D over the past three years has nearly doubled, to US$2.4 billion, it still spends just 2.2 percent of its sales on its innovation efforts, well below the average of 6.5 percent for the computing and electronics sector. And despite being one of the 2011 industry sales leaders in 2011, with $108 billion in revenue, Apple’s absolute R&D spend ranks only 16th within its industry and 53rd overall within the Global Innovation 1000. In contrast, Apple’s longtime rival Microsoft was the top spender in the software and Internet sector, and was ranked by respondents as the sixth most innovative company.
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T Hui - November 11, 2012 at 9:06pm
There is no need for a new design when reviewers say it is the best out there.
BrawlBro1 - November 12, 2012 at 12:46am
Ignoring the rest of my comment? You got nothing to say. Also, what is these reviewers you speak of? Link? Apple = No Innovation. Look at Samsung, they actually come up with a new design every SGS generation. Apple on the other hand can't up with shit.
BrawlBro1 - November 12, 2012 at 12:47am
*up
BrawlBro1 - November 12, 2012 at 12:49am
You're probably one of those Apple fanboys that like everything about Apple. It doesn't matter if Apple releases a shitty product, you fanboys will love it. I bet you like the iPad Mini too.
Lumia1000 - November 11, 2012 at 1:30pm
What Innovation? Can you name one?
TC - November 14, 2012 at 5:37am
All the ones they stole or bought from real innovators.
T Hui - November 11, 2012 at 7:31am
There are really only two areas where they need major improvements: Multitasking and Maps. I know Apple doesn't really care for widgets, so no need for it
T Hui - November 11, 2012 at 7:24am
They were the first ones to have a smartphone and tablet with a App Store, a store to purchase music and other media stuff in their mobile devices, and overall this type of smartphone and Tablet where it is the easiest to use UI. They also design the best looking devices. Sure, they first had a awful notification system where it was just pop up alerts and it disturbed whatever u were doing, but they admitted it was a bad system and they liked the android system so they used something similar. As for Maps, they had a agreement with Google to use their Maps
BrawlBro1 - November 11, 2012 at 8:50am
"They also design the best looking devices". Are you fucking joking? Did you not see the 4s and 5? The design is the same as the 4. How about the iPad 3 and 4? Same design again. Some fantastic innovation (I'm being sarcastic)! The 4x4/5x4 app layout is perfectly fine, but they could at least take the fucking time and make a better UI for each app. They already did that for the App Store and iTunes, but why leave out the rest? You know your post is proving my point that Apple has no innovation at all... Saying they admitted that they had a bad notification and then implementing a new notification means nothing. Why? It's not innovation if it has been done already. The only thing they did is copied the concept and designed their own style, which doesn't matter because it has been done already. Why are you bringing up the first phone and tablet by Apple? No shit it's innovation because ITS THE FIRST FUCKING PHONE/TABLET by Apple. We're taking about the present innovation, not the past innovation.
BrawlBro1 - November 11, 2012 at 8:54am
Apple is the richest company. They could have easily renewed their contract with google, but they decided to end it. They're not losing anything if they do. Did you know, they payed 21 million for a fucikng clock license? Why not use that money to keep YouTube and Google Maps?
Billy Bob - November 11, 2012 at 7:24am
Is this report from 2008 ?
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