EA and PocketGamer have brought about the internet debut of the iPhone Sims 3 trailer.

There's something of a Matrix theme running through the trailer, which hints at the game's open world approach to creating a unique Sim, fiddling with their personality and setting them loose on the virtual world to see how they fit in (or, as is likely to be the case, don't fit in).

Previously Sim's personalities were defined by how well you managed their lives, but in The Sims 3 it appears you can assign your alter-ego all kinds of mental traits. Create an egotistical, neurotic or flirty character, and they begin to develop from there.

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