Apple Acquired BookLamp Startup Back in April for $10-$15 Million

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Posted July 26, 2014 at 2:41am by iClarified

Apple acquired BookLamp, the Idaho based startup that is the 'Pandora for books', back in April. A source close to the deal says Apple purchased the company for anywhere from $10 to $15 million. The service mysteriously disappeared back in April.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

BookLamp's Book Genome Project was its most popular product, which would recommend books to users based on an analysis of the text and previous ratings of other books. Apple could implement BookLamp's technology to help improve iBooks with better search, recommendations and more.

At Apple's Q3 2014 earnings call, CEO Tim Cook noted the company has been aggressively acquiring companies in an effort to bring more talent to Apple.

Just recently, Amazon announced its own kindle unlimited subscription for $10 a month, which let customers access over 600,000 titles.

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Apple Acquired BookLamp Startup Back in April for $10-$15 Million

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JuergenWest - July 28, 2014 at 1:23am

This entire comments section should be deleted by the moderator.. Where you? Sleeping?

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Mike Power - July 26, 2014 at 3:10am

another mind buying move by AssApple.

Mike Power - July 27, 2014 at 4:51pm

I am an apple rat in gt mode, and I am the Gayest GayBoy there is in iclarified.