Stella Artois Releases Augmented Reality iPhone App

Le Bar Guide is a new app from Stella Artois enabling you to select and navigate to the best bars (primarily US bars).

Fusing a real-world view of your immediate surroundings in augmented reality, with an extensive guide to the best bars around the world, this application is an essential aide to discovering a perfect bar near you.

HOW DOES IT WORK?
Utilizing augmented reality, the application overlays the profiles of bars surrounding your current location onto the video of the iPhone 3GS. All of the bars locations are merged with your current surroundings – enabling you to see each destination relative to the real world in front of you.
• The app opens in normal 2D view – enabling you to view relevant nearby bars as 2D listings
• Holding the phone horizontally transforms your view to an augmented reality perspective – enabling you to experience a real time view of the bars’ locations through the iPhone’s camera
• Bars can be selected by location – or by review ratings across a range of fields – enabling to select your perfect setting, and find bars that serve Stella Artois perfectly
• Once the desired destination has been selected, the app overlays your real time view with directions that enable you to navigate to your bar of choice quickly and easily


FEATURES
In addition to finding and selecting bars, Le Bar Guide app enables you to review other beer connoisseurs’ opinions of their favourite bars, as well as allowing you to post your own comment. An integrated taxi function enables you to find a chariot to take you home responsibly at the click of a button.

You can download Stella Artois' Le Bar Guide from the App Store for free.

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