The iPod and iPhone creator tops Fortune's annual list of America's Most Admired Companies this year.
It is a tribute to its CEO that Apple, which ten years ago seemed headed for the slag heap, is No. 1 on this list. Steve Jobs has always had a knack for weaving magic out of silicon and software. But who knew he could build a $24 billion (in sales) company on the strength of a portable jukebox and a computer with a single-digit market share?
His pitch, as he leveraged the success of the iPod, was very simple: Apple products work, and if you buy more than one, they work better.
Fortune has ranked Apple using the following criteria: Innovation 1 People management 1 Use of corporate assets 3 Social responsibility 5 Quality of management 3 Financial soundness 3 Long-term investment 3 Quality of products/services 1
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