iPod Touch Owners Download More Apps and Spend More Time Using Them

The January 2010 AdMob Mobile Metrics Report reveals that consumers on Android and iPhone platforms continue to be actively engaged with applications.

iPhone and Android owners downloaded about the same number of application and spent about the same time using them. However, iPhone users purchase more paid applications which 50 percent purchasing at least one paid application versus 21 percent for Android.

The mobile Internet device category has grown rapidly from 12 percent in July 2009 to approximately 17 percent in January 2010.


iPhone users showed the highest level of interest in purchasing an iPad, at 16 percent, compared to 11 percent of webOS users and only six percent of Android users. Approximately the same percentage of Android users were interested in purchasing the Amazon Kindle as were interested in purchasing the iPad.

Report Highlights:
- 91 percent of iPhone users and 88 percent of iPod touch users would recommend their device, compared to 84 percent of Android users and 69 percent of webOS users.
- iPod touch owners download an average of 12 applications a month, 37 percent more than iPhone and Android users who download approximately nine new apps. webOS users downloaded an average of six applications per month.
- iPod touch users spent an average of 100 minutes per day using applications. webOS users spent an average of 87 minutes per day, followed by Android users at 80 minutes and iPhone users at 79 minutes per day.
- 73 percent of Android users are male, compared to only 56 percent of iPhone OS users. The average iPhone user is 14 years older than the average iPod touch user of which 78 percent are below the age of 24.
- iPhone represented 47 percent of US smartphone usage in AdMob’s network in January 2010, followed by Android, RIM and webOS devices at 39, seven, and three percent, respectively.

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