Apple Features Fitaide Under New & Noteworthy

Apple is currently featuring Fitaide under the New & Noteworthy section on the iTunes App Store in the US, Canada and over 65 other countries worldwide. Fitaide is an innovative app that uses the in-built 3D Motion Sensor on the iPhone or iPod touch to automatically track exercise intensity and calorie burn as a person moves, to help them make the most of every minute they are active. It also uniquely measures the fitness levels at the end of each session and accurately estimates distance, steps and speed by capturing natural variation in an user's stride length.

"We are delighted that Apple has chosen to feature Fitaide on the front page of the App Store across so many countries" says Siva Raj, CEO Poscitech. "We believe this is a consequence of the innovative technology that powers Fitaide, which combines the benefits of a heart rate monitor, an activity sensor and a pedometer - at a fraction of the cost! Within a month of launch Fitaide has received very positive reviews from users and fitness experts worldwide, and we continue to build new features to make this an application that can truly motivate and support their efforts to improve fitness".

Fitaide can be used to:
* Assess activity levels during the day
* Discover high energy activities to fit into one's lifestyle
* Increase intensity to make the most of the time one is active
* Workout in the training zone that's optimal for fitness goals
* Track the resulting improvement in fitness


Main Features:
* 3D Intensity Meter
Technology available in fitness centers is now on the iPhone / iPod touch to display exercise intensity / training zone and calorie burn as a person moves

* Versatile
Accurate for any activity on the feet - walking, running or dancing, playing sports like tennis or basketball, or just to measure how active a person is during the day

* Fitness Testing
Captures heart rate at the end of each session to estimate VO2Max, gold standard measure of fitness

* Distance Tracking
Accounts for the natural variation in stride length to accurately measure distance, speed and number of steps taken


* Incredible Value
Gives the benefit of an activity sensor, a heart rate monitor and a pedometer - at a fraction of the cost.

* Perfect Complement to Fitness Plans
For people on a program like Couch to 5K, Fitaide can help capture real improvements in fitness as the person executes their plan

* Rich Charting & Tracking
Enables in-depth review of exercise intensity changes during a session and progress versus goals over time

* Share Sessions
Activity summary can be broadcast to other users and posted on Twitter

* iPod Music Player Integration
Favorite tracks and exercise routines can be played from within the app

* Use Anywhere
Works well with the device in the pocket or strapped to the body - indoors and outdoors. For maximum accuracy, strap to arm, torso or waist.

Pricing and Availability:
Fitaide 1.0 is priced at $1.99 (USD) in the US or equivalent in other markets and is available exclusively through the App Store in the Healthcare & Fitness category. A free version of the app, Fitaide Lite 1.0 is also available and retains many of the core features but restricts each session to a maximum of 30 minutes.

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