Apple Lowers App Store Prices in the UK, South Africa, Countries That Use Euro

Apple has announced that it is lowering App Store prices in the UK, South Africa, and countries that use the Euro.

When taxes or foreign exchange rates change, we sometimes need to update prices on the App Store in certain regions and/or adjust your proceeds.

In the next few days, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will decrease in:
● South Africa
● United Kingdom
● All territories that use the Euro currency


Apple also announced that prices will increase in Georgia and Tajikistan. The increases also consider the following tax changes, and Exhibit B of the Paid Applications Agreement has been updated to indicate that Apple collects and remits applicable taxes in these locations.
● Georgia: New value-added tax of 18%
● Tajikistan: New value-added tax of 18% that applies to developers based outside of Tajikistan
Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.

In addition, developer proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate.

Developers can visit the link below for more details...

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