Apple Highlights Apps From Its New 'Powerful' Ad

Apple is showcasing the apps featured in its new 'Powerful' ad.

Here are the apps:

● Star Walk
Star Walk is the most beautiful stargazing app you’ve ever seen on a mobile device. It will become your go-to interactive astro guide to the night sky, following your every movement in real-time and allowing you to explore over 200, 000 celestial bodies with extensive information about stars and constellations that you find.


● Instant Heart Rate
Instant Heart Rate uses your iPhone's camera to detect the pulse from your fingertip - leveraging similar technique as used in pulse oximeters. Place the tip of your index finger on the iPhone’s camera, and in a couple of seconds your pulse will be shown. Instant Heart Rate will beep with your pulse. A real-time chart will show you every heart beat.

● Word Lens
See the world in your language: instantly translate printed words using your built-in video camera, in real time!

● AmpliTube
Turn your iPhone/iPod touch into the ultimate mobile guitar-and-bass multi-FX processor and DAW recording studio with AmpliTube. The new Studio feature* (available via in-app purchase) lets you record and edit audio like in a computer DAW. Create killer drum tracks easily with the built-in Loop Drummer.

● Luminair
Luminair is the ultimate lighting control tool for live entertainment, film/tv production, architecture, and for anyone else who works with creative lighting. It's a full-featured lighting control platform, capable of controlling all DMX compliant gear including LED fixtures, conventional lighting, dimmers, media servers, and more, using any Art-Net or sACN to DMX interface.


● Pacific Rim
Pacific Rim is an all-new action fighting game inspired by the WB Pictures and Legendary Pictures film from acclaimed filmmaker Guillermo del Toro. Piloting weaponized robots known as Jaegers, Earth’s defenders must train their jockeys from rookie to ace in a Story Mode or challenge themselves to last as long as they can against waves of monstrous creatures, known as Kaiju, in Survival Mode. Do you have the skill to survive these battles? Time is short—so start building your lethal combat skills and weapons today or the world will pay the price!

You can watch the 'Powerful' ad here.

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