Apple Launches 'Today at Apple' Programs at Its Retail Stores [Video]

Apple has launched new 'Today at Apple' classes at its retail stores around the world.

The hands-on sessions are led by team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs.

“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president, Retail. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”




'Today at Apple' Programming
'Today at Apple' offers programs with more than 60 different sessions in creative skills, including:

● Studio Hours are Apple’s version of a professor’s office hours. Creative Pros host 90-minute sessions on topics from art and design to documents and presentations. Anyone is welcome to bring in a personal project for advice from experts, or to use the space to work alongside others.
● Photo Walks give aspiring photographers the opportunity to get out of the store and learn techniques for making stunning photos on iPhone.
● Photo or Sketch Walks help attendees go beyond capturing moments by exploring new techniques hands-on as they interact in their local community. Photo Walks include sessions such as framing architecture or capturing action on video, while Sketch Walks explore observational drawings, watercolor and brush techniques, and more.
● Kids Hour is designed to spark imagination and creativity through fun, hands-on projects. Sessions include coding with Sphero robots, Creating Music with GarageBand and Making Movies Together with iMovie.
● Coding sessions are meant to introduce anyone to coding through Swift Playgrounds, an iPad app designed to make coding interactive and fun for beginners. These sessions will explore coding concepts with the same code professional developers use every day.
● Photo Labs bring in talented photographers to experiment with new techniques and styles or uncover a new point of view in hands-on sessions. Similarly, Music Labs explore different genres and beats to introduce new tools to musicians of all levels.
● Pro Series take advanced users on a deep dive into Final Cut Pro X and Logic Pro X with sessions on color correction and grading to post production, or audio mixing to editing for emotion, and more.
● Perspectives and Performances, offered at select stores, feature influential artists and musicians talking about their creative process or sharing their talents live.

You can signup for programs at your local Apple Store from the link below!


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