Getting Featured on the iOS 11 App Store Can Boost Downloads by Up to 800% [Chart]

iPhone apps receive download boosts of up to 800 percent by being featured on the iOS 11 App Store, according to a report from Sensor Tower.

We looked at iOS 11 App Store featuring data from September 2017 to present. During this period, median U.S. iPhone downloads for apps featured as Game of the Day increased by more than 800 percent for the week following the feature, compared to the week prior. Apps in other Today Tab features also saw significant growth. Median downloads for Apps of the Day increased by over 685 percent, while apps in Stories and Lists experienced median download growth of about 200 percent.




Being featured on the Games and Apps tabs also increased downloads but by a lesser amount. Getting on the main Hero banners increased installs by 236% and 111% week-over-week, respectively.

Publishers who primarily make games are the most featured taking the top four spots, and 10 of the top 15. Most of the top featured publishers are large with 13 of the top 15 having at least one million U.S. iPhone downloads during the six month period following the revised App Store’s launch. However, the App Store also features small publishers with 29% of featured publishers having fewer than 10,000 downloads during the six month study window.



Check out the chart below for more details or hit the link for the full report.


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