Microsoft Store Will Now Pay Developers Up to 95% of App Revenue

Microsoft has updated its developer agreement with a new fee structure that pays out up to 95% of revenue back to consumer app developers. The company made the announcement in a blog post today.

To receive the full 95%, developers will need to refer customers directly using a CID.

The updated ADA includes the new Microsoft Store fee structure that delivers up to 95 percent of the revenue back to consumer app developers. To ensure you receive the full 95 percent revenue, be sure to instrument your referring traffic URLs with a CID.


If Microsoft delivers the customer (tracked by an OCID) such as when the customer discovers the app in a Microsoft Store collection, through Microsoft Store search, or through any other Microsoft-owned properties, then developers will get 85 percent of the revenue from that purchase.

If there is no CID or OCID attributed to a purchase, in the instance of a web search, developers will get 95% of revenue.

The new fee structure is applicable to app purchases made on all Windows 10 PCs, Windows Mixed Reality, Windows 10 Mobile and Surface Hub devices. The new fee structure excludes all games and any purchases on Xbox consoles.

The higher revenue split is likely to make developing apps for the Microsoft Store a more attractive proposition. Apple gives developers 70% of revenue and 85% on subscriptions after the first year.


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