Snapchat Launches Snap Games, New Snap Originals Programming, Lens Studio Update, More [Video]

Snapchat has announced the launch of Snap Games, new Snap Originals programming, an update to Lens Studio, new Snap Kit experiences, and more.

Snap Games:
You can launch Snap Games right from the Chat bar, allowing you and your friends to instantly play together — no install required. You can see which friends you’re playing with, send them a chat, or even talk live with voice chat. It feels like you’re sitting shoulder to shoulder, playing on the same screen.


Snap Games is launching with six titles:
● In Bitmoji Party, you can play as yourself in a series of quick, wacky mini-games.
● In Tiny Royale from Zynga, you and your friends shoot to the top in bite-sized Battle Royale action.
● In Snake Squad from Game Closure, you and your squad work together to be the last ones standing!
● In C.A.T.S. Drift Race from ZeptoLab, you’ll drift around the track and speed past friends for the win!
● In Zombie Rescue Squad from PikPok, your squad will rescue survivors in a zombie-infested city.
● In Alphabear Hustle from Spry Fox, you’ll collaborate to form words — fast! — to build your village.


Check out the intro video for Bitmoji Party below.




Snap Originals
These Shows span docuseries and scripted, comedies, and teen dramas — but they all have one thing in common. It’s not just the Shows that are original, it’s the way the stories are told.

● In Two Sides from New Form, a young couple navigates a breakup — told from both characters’ points of view at the same time.
● Can’t Talk Now from New Form is a teen soap that takes place inside the phones of a few high school freshman BFFs.
● In Sneakerheads from Indigo, we’ll follow the misadventures of three college freshmen as they navigate the crazy, shady, and mercurial world of Los Angeles sneaker culture.
● In Commanders from Dakota Pictures, two high school outcasts discover a retro computer with a mysterious code that can alter real life.
● Denton’s Death Date from Insurrection Media centers on Denton Little: a high school junior whose death date is only a week away.
● While Black from Indigo is a docuseries that explores racially charged social issues through disarmingly candid conversations led by author, filmmaker, recording artist, and educator MK Asante.
● BuzzFeed’s upcoming daily afternoon show will bring viewers the latest celebrity, entertainment, and sheer OMG moments blowing up the internet.
● In Dead of Night from Bazelevs, a teenage girl must escape a quarantined city full of zombies armed with only her phone.
● Compton Dreams from October Films is a docuseries following the highs and lows of three up-and-coming artists from Compton.
● In Stranded with Sam and Colby from Bunim/Murray, two paranormal investigators go off the grid into a cursed Pennsylvania town.



Lenses:
Today, we’re making it easier to find the right Lenses at the right time. Just press and hold on your camera screen to Scan the world around you. Scan a math problem to get the answer, or a product to see results on Amazon. Scan your dog to give her goofy glasses, or a song to see who sings it. Scan the sky to see whales swim over the horizon, or scan your hand to watch butterflies emerge as you open your palm.

Today’s Lens Studio update now includes even more templates for augmented reality creators — including Landmarkers, which empower creators to build Lenses that can transform the world's most iconic landmarks in real-time. There are also new templates for hand-tracking, body-tracking, and more, which you can use to create Lenses that could appear when Snapchatters use Scan!


Snap Kit:
Snapchat has announced new Snap Kit experiences including...

● App Stories
App Stories allow Snapchatters to share content right from the Snapchat camera to a Story inside another app.
○ Share a Snap of your hidden talent to a Story on your Tinder profile.
○ Share a Snap of your day to a Story on Houseparty.
○ Share a Snap of your latest trip on AdventureAide to inspire customers to join you next time.

● Creative Kit
Conversation is so often about the content and causes you care about. We’re excited to announce that soon, you’ll be able to share custom stickers from your favorite services right on a Snap.
○ Use Netflix to share the show you’re watching.
○ Use Breaker or Anchor to share the podcast you’re listening to.
○ Use Anghami (in the Middle East) or JioSavvn (in India) to share a song you love.
○ Use GoFundMe to share a meaningful cause.
○ Use VSCO to share a beautiful photo with your friends on Snapchat.

With many of these integrations, friends can simply swipe up to watch, listen, or donate on their own!

● Bitmoji Kit
Bitmoji Kit helps our community bring their Bitmoji with them to even more places.
○ Use Bitmoji to add context to your payments on Venmo.
○ Watch your Bitmoji react, right on your wrist, as you move with Fitbit. Now that’s self-motivation!

● Introducing Ad Kit
Ad Kit allows developers to access our new Snap Audience Network and bring our popular mobile ad format, Snap Ads, to their apps. This will help our partners grow, and offer advertisers new ways to reach the Snapchat community.

Snap is accepting applications for Ad Kit and App Stories (part of Story Kit) at SnapKit.com beginning today.