SiriusXM and Pandora Announce Pandora NOW

SiriusXM and Pandora have announced Pandora NOW, a new 'music experience' that will be offered to listeners as a SiriusXM channel and a Pandora interactive station and playlist.

Pandora NOW features today's hottest and most listened to new music on Pandora but will be delivered uniquely to both the SiriusXM and Pandora audiences. For SiriusXM listeners, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.

Pandora NOW will feature trending and uncensored music across all genres including Pop, Hip Hop, R&B, Dance, and Latin.


"Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "We're excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. Not only will Pandora NOW give listeners exclusive, up-to-the-moment access to the music people are streaming on Pandora the most, but it will let music fans influence which songs are played."

SiriusXM subscribers will be able to listen to Pandora NOW (Ch. 3) on SiriusXM radios, and those with streaming access can listen online, on-the-go with the SiriusXM mobile app, and at home on a wide variety of connected devices including smart TVs, Amazon Alexa devices, Apple TV, PlayStation, Roku, Sonos speakers and more.

Pandora users can experience Pandora NOW as an interactive station for ad-supported and Pandora Plus listeners, or as a curated playlist for Pandora Premium subscribers on both the web and Pandora's mobile app.

You can download Pandora from the App Store for free.


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