Google Optimizes iPhone Search Suggestions Based on Location

Google has announced that they will now offer search suggestions based on your iPhone's current or last location.

For example, when users in the Boston metro area begin typing "Muse", suggestions such as "museum of science boston" and "museum of fine arts boston" are provided because people near Boston frequently look for these very popular museums. On the other hand, users in San Francisco who begin their query with "Muse" will see suggestions for museums in the San Francisco area. By using the device's current or most recent location, Google is able to offer even better, more useful suggestions than ever before.

To try this yourself, go to google.com on your phone's browser and start typing a query to see the new location-optimized suggestions. Make sure you have turned on "Save recent locations" and "Allow use of device location" under the Settings link on the google.com home page.


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