Apple's Latest 'Shot on iPhone' Campaign Features 16 Bands and Singers [Video]

Apple has launched a new 'Shot on iPhone' campaign that features photos and video of musicians on tour.

AdWeek reports that sixteen bands and singers are part of the campaign including: FKA Twigs; Chai; Kacey Musgraves; Kamasi Washington; Florence + the Machine; Tyler, the Creator; Idles; Lizzo; Travis Scott; Tierra Whack; Leon Bridges; Skrillex; Sebastian Yatra; Jay de la Cueva; Gaye Su Akyol; and Little Big.

TBWA\Media Arts Lab says the photos were taken by “renowned music photographers, many of whom have close relationships with the artists.”


Check out some of the billboards and videos below!


Shot on iPhone XS — On Tour with FKA twigs
On Tour with FKA twigs at the Park Avenue Armory in New York. Shot on iPhone by Josh G. Featuring FKA twigs’s “Cellophane.”




Shot on iPhone XS — On Tour with Kamasi Washington
On Tour with Kamasi Washington at All Points East Festival in London. Shot on iPhone by Vincent H. Featuring Kamasi's “Street Fighter Mas.”





Shot on iPhone XS — On Tour with Florence + the Machine
On Tour with Florence + the Machine at the Red Rocks Amphitheater in Colorado. Shot on iPhone by Vincent H. Featuring Florence’s “June.”