March 28, 2024
Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences

Posted July 30, 2019 at 3:51pm by iClarified
Apple has announced a series of new art-based Today at Apple augmented reality (AR) experiences that are being offered at Appel Stores around the world.

The three new sessions include an interactive walk featuring works by some of the world’s premier contemporary artists, an in-store session that teaches the basics of creating AR using Swift Playgrounds and an AR art installation viewable in every Apple Store worldwide.

To create the sessions Apple invited the New Museum, a leading destination for contemporary art in New York, to select seven artists — Nick Cave, Nathalie Djurberg and Hans Berg, Cao Fei, John Giorno, Carsten Höller and Pipilotti Rist — to participate in an experiential project that is free to the public.


“Today at Apple offers a window into the creative arts made possible by our products and customers,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “We hope attendees are inspired by the incredible AR creations in the [AR]T Walk and in-store installation, and we can’t wait to see what our visitors learn to create in the [AR]T Lab.”

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences



[AR]T Walk: Augmented Realities Co-Curated with New Museum
These experiential walks take participants through San Francisco, New York, London, Paris, Hong Kong and Tokyo as they encounter works by world-renowned artists, most of whom are working in AR for the first time. Works by Cave, Djurberg and Berg, Cao, Giorno, Höller and Rist connect participants to public spaces such as London’s Trafalgar Square, San Francisco’s Yerba Buena Gardens or New York’s Grand Army Plaza in Central Park.

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences


Using AR, the artists have reimagined or invented new ways to express core themes of their art practice. Rist’s “International Liquid Finger Prayer” bounces, taunts and sings as participants race to catch a shimmering form, while Giorno’s “Now at the Dawn of My Life” is a rainbow journey of homespun wisdom, and “Through” by Höller takes viewers through a portal into a world with no perspective.

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences

Lisa Phillips, Toby Devan Lewis director for the New Museum commented, “The New Museum has always led at the intersection of art and tech and we could not have asked for a better partner in Apple to support the fantastic visions of these pioneering artists. Augmented reality is a medium ripe for dynamic and visual storytelling that can extend an artist’s practice beyond the studio or the gallery and into the urban fabric.”

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences


[AR]T Lab: AR Experiences
Created in partnership with New York artist, NEW INC member (New Museum’s cultural incubator) and educator Sarah Rothberg, this free Today at Apple session at all Apple Stores gets attendees hands-on with whimsical objects and immersive sounds created by Rothberg. Using Swift Playgrounds, anyone can learn how to create their own AR experiences in this free 90-minute [AR]T Lab.

Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences



[AR]T in the Apple Store: Nick Cave’s “Amass”
Visitors can come into any Apple Store worldwide and experience artist Nick Cave’s AR piece “Amass.” Using the [AR]T Viewer in the Apple Store app, users can initiate Cave’s interactive installation, which takes the viewer on a journey to view and collect “Ikon Elements” and experience a universe of positive energy right in the middle of an Apple Store.

All three sessions are available beginning August 10. For more information or to register for a session, visit apple.com/today.


Apple Announces New Art-Based 'Today at Apple' Augmented Reality Experiences
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (1)
You must login or register to add a comment...
landro
landro - July 30, 2019 at 5:04pm
Typo in the first paragraph... Nice job editor...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download macOS Sonoma
AppleTV Firmware Download Locations
Where to Download macOS Ventura
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS