Apple Removes Featured Beats Landing Page Ahead of October 13th Event

Apple has removed its landing page with featured Beats devices ahead of its big event tomorrow. The change was spotted by Apple Terminal.

Using Wayback Machine, the latest screenshot of the page available is from October 9th, and that snapshot shows the page as down. The 2nd most recent archive of the page is from October 2nd which shows the page up and running. When exactly Apple took the page down between the 2nd and 9th of October is unknown.

The page removal follows Apple's decision to stop selling third party headphones and speakers from companies like Bose, Sonos, and Logitech.


These moves are likely a shift to focus on the company's self branded devices such as AirPods and HomePods. Apple is rumored to be working on a smaller, cheaper HomePod mini and new AirPod Studio headphones. We could see one or both of these devices unveiled at Apple's special event tomorrow to unveil four new iPhone 12 models with 5G support.

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