New M1 Mac Mini Rockets Apple to Top Spot in Japan's Desktop PC Market [Chart]

Apple's launch of the new M1 Mac mini has rocketed the company to the top spot in Japan's desktop PC market, according to a new report from BNC.

Prior to the launch of the new desktop, Apple was edging out Lenovo Japan for third place at 15%. However, immediately following the release of the M1 Mac mini its share jumped to 27.1% beating Fujitsu and NEC.

Here's the Google Translated report:


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Due to the launch of the new Mac mini, Apple 's share of sales volume by manufacturer in the desktop PC market has increased sharply, and it has become the top, as revealed from the " BCN Ranking" that aggregates the actual sales data of home electronics mass retailers and online shops. became.

We will look at the changes in the volume share of the top four companies in the desktop PC market by manufacturer from the period from August 1st (8 / 3-8 / 9) to November 3rd (11 / 16-11 / 22), 2020 (Figure). 1). Until the 2nd week of November (11 / 9-11 / 15), Apple 's volume share by manufacturer remained around 15.0%. He was fighting for 3rd place with Lenovo Japan . However, on November 17, Mac new model of mini del situation is completely changed in the wake of the launch, by manufacturer quantity share recorded the 27.1 percent, exceeded 14.4 points the previous week.

The new Mac mini, which became the driving force for gaining the top share, is equipped with the first Apple chipset "M1". It has been talked about that it has high performance despite its low price.

* The "BCN Ranking" is an actual sales database that collects and aggregates actual sales data of personal computers, digital home appliances, etc. from major home electronics mass retailers and online shops nationwide every day, and is about 40% of the Japanese store market (PC). In the case of) is covered.
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Apple's new M1 Macs can be ordered here:
● 13-inch MacBook Air with M1 Chip - $999
● 13-inch MacBook Pro with M1 Chip - $1249 ($50 off)
● Mac mini with M1 Chip - $699

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Read More [via AppleInsider]