Plex is Testing Integration With the Apple TV App

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Posted February 19, 2021 at 5:48pm by iClarified

Plex is testing integration with the Apple TV app, according to TestFlight users who received the latest beta update.

The TV app provides access to favorite, recently played, and recommended content across various sources on your device. This makes it easier for you to browse content.

The 7.14 beta of Plex now prompts users to connect the app with the TV app on launch.

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Start watching by connecting Plex.
This participating app will share what you watch with Apple, using the Apple ID [].

Your playback, searches, purchases, and device trust score are used to personalize your experience, improve that of others, send you notifications, and prevent fraud. Your device serial number may be used to check eligibility for service offers.
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It's unclear how far along the feature is in development. @WSig notes that Plex is "still not showing as an app to play through going via the Apple TV app for a show I have on my server / just played a little of".

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1reader - February 20, 2021 at 2:25pm

“Your playback, searches, purchases, and device trust score are used to personalize your experience, improve that of others, send you notifications, and prevent fraud. Your device serial number may be used to check eligibility for service offers.” Sounds like plex in order to be integrated needs to report its content.

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