Apple Stores Have Become an 'Exercise in Branding' and No Longer Serve Customers Well [Report]

I’m sorry, but having a huge store with loads of idiots ‘hanging out’ and NOT buying anything is idiotic. Once again, it’s single executives getting ‘great marketing ideas’ and no one is ensuring that ANYTHING works as it should. Apple nearly folded once when they replaced designers for marketing morons, and the same thing is happening under Tim Cook. He’s too busy chasing the ‘next new idea’ to ensure anything succeeds. Marketing ideas are a dime-a-dozen, and without follow-through, aren’t with anything.