Live Blog of Apple's September 9th Keynote

Live Blog of Apple's September 9th Keynote

This is a live blog. There is no need to refresh!

iClarified - 2014-09-09 12:01:21
That's it. Stay tuned for our post event coverage on www.iClarified.com


iClarified - 2014-09-09 12:00:34
Tim gives special thanks to all Apple employees.


iClarified - 2014-09-09 11:59:04
Apple is running an Ad about the promotion.


iClarified - 2014-09-09 11:56:37
Exclusive through October 13 in 119 countries. iTunes Radio and Beats Music.


iClarified - 2014-09-09 11:56:19
Largest album release of all time...


iClarified - 2014-09-09 11:56:11
"Every iTunes gets this album for free....500 million customers"


iClarified - 2014-09-09 11:55:28
It is their first album in five years, announced today, released today. Free.


iClarified - 2014-09-09 11:55:05
U2's new album, Songs of Innocence will be FREE for all iTunes users, starting now.


iClarified - 2014-09-09 11:54:21
Tim Says to put it on iTunes


iClarified - 2014-09-09 11:53:54
U2: How can we get our first album in five years to as many people as possible?


iClarified - 2014-09-09 11:53:19
Tim Cook wants an album


iClarified - 2014-09-09 11:49:29
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:46:55
U2 is now performing.


iClarified - 2014-09-09 11:45:50
Although they denied it, U2 is performing today...


iClarified - 2014-09-09 11:45:21
Cook talking about iTunes Festival...


iClarified - 2014-09-09 11:44:53
Tim Cook talking about Music.


iClarified - 2014-09-09 11:44:46
"One other thing I would like to talk about"


iClarified - 2014-09-09 11:43:38
That is, Apple Watch has NFC


iClarified - 2014-09-09 11:43:22
Apple Pay will work with Apple Watch


iClarified - 2014-09-09 11:43:16
iPhone 6, iPhone 6 Plus, Apple Pay, Apple Watch


iClarified - 2014-09-09 11:42:52
Tim Coo reviewing everything now.


iClarified - 2014-09-09 11:42:23
"Apple watch is the most personal device ever created. We are so excited about Apple Watch"


iClarified - 2014-09-09 11:41:47
Shipping early 2015


iClarified - 2014-09-09 11:41:38
$349


iClarified - 2014-09-09 11:41:18
Simple to charge at night


iClarified - 2014-09-09 11:41:07
200 Million can use Apple Watch


iClarified - 2014-09-09 11:41:00
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:40:56
Works with iPhone 5, 5c, 5s and latest iPhone 6/6 Plus


iClarified - 2014-09-09 11:40:37
Handoff with iPhone


iClarified - 2014-09-09 11:40:21
Apple Watch, Apple Watch Sport, Apple Watch Edition. Requires the iPhone.


iClarified - 2014-09-09 11:40:00
"So Much More" that we don't have time to cover. You can use Apple Watch to control Apple TV. List of features is a "mile long"


iClarified - 2014-09-09 11:39:18
Apple Watch required deep innovation.


iClarified - 2014-09-09 11:39:05
It is going to change the way we live a better life.

Apple Watch will improve the way we look at fitness

Apple Watch gets to know you, like a trainer would. Give you reminders and sets/suggests goals

Fitness App on iPhone also used Apple Watch data.

Workout App. Shows you entire list of workout.

"Rigs" show you progress of fitness activity

Watching people exercise now in video.

Not just quantity, but quality of your movement. "Sit less, move More"

Includes all day fitness tracker. Accelerometer for body movement, intensity sensor, uses GPS and Wifi from iPhone to see who you move.

Video now rolling on living a healthy life.

Fitness App for Apple watch -- movement and activity. Workout app lets you set specific goals for workouts.


iClarified - 2014-09-09 11:38:36
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:37:58
Fitness App for Apple watch -- movement and activity. Workout app lets you set specific goals for workouts.


iClarified - 2014-09-09 11:34:10
Apple Watch will give you the ability to be more active.


iClarified - 2014-09-09 11:33:40
Tim back on stage. Talking about health and fitness.


iClarified - 2014-09-09 11:32:38
BMW lets you see information regarding your car


iClarified - 2014-09-09 11:32:33
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:32:03
you can unlock your hotel room door by waving watch in front of door..


iClarified - 2014-09-09 11:30:57
WatchKit -- enables developers to create rich notifications...


iClarified - 2014-09-09 11:30:00
Third party developers can make apps for watch


iClarified - 2014-09-09 11:29:41
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:29:02
"Touch Communication" -- you can communicate with others such as tapping on the display. Their respective Apple Watch will also vibrate three times!


iClarified - 2014-09-09 11:28:23
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:28:06
The watches are highly customizable form interface to actual device.


iClarified - 2014-09-09 11:27:21
You can get turn-by-turn directions right on the watch. It vibrates when you should turn left or right.


iClarified - 2014-09-09 11:26:57
Force touch can bring up your menus....


iClarified - 2014-09-09 11:26:57
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:26:48
Using digital crown to zoom...


iClarified - 2014-09-09 11:26:14
Apple's watch can "tap" you when you get notifications.


iClarified - 2014-09-09 11:21:18
Apple Watch is now being demoed


iClarified - 2014-09-09 11:13:41
Time is kept to plus or minus 50ms. Worked with experts on time accuracy.


iClarified - 2014-09-09 11:11:43
Wireless charging through mag safe.



iClarified - 2014-09-09 11:11:30
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:11:18
Photosensors and infrared detect your pulse rate. GPS and WIFI from iPhone are used...


iClarified - 2014-09-09 11:10:37
"Taptic Engine" has a speaker as well.


iClarified - 2014-09-09 11:09:46
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:09:42
Senses force...entirely new UI dimension.


iClarified - 2014-09-09 11:09:30
it knows the difference between a tap and a press


iClarified - 2014-09-09 11:09:17
Sapphire display!


iClarified - 2014-09-09 11:09:03
You can "share your heart beat" with people. Draw images, etc


iClarified - 2014-09-09 11:08:31
You can contact friends in seconds.


iClarified - 2014-09-09 11:08:20
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:08:19
Touchscreen confirmed.


iClarified - 2014-09-09 11:08:09
Apps are all redesigned for light weight interaction.


iClarified - 2014-09-09 11:07:44
Used to zoom in apps, precise adjustment...


iClarified - 2014-09-09 11:07:30
Main interface will be used through digital crown...


iClarified - 2014-09-09 11:06:57
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:06:41
When you raise wrist, the watch turns on its display


iClarified - 2014-09-09 11:06:31
Insane sensors on this thing.


iClarified - 2014-09-09 11:06:08
"You know its driven Apple form the beginning, this compulsion, to take powerful technology and make it accessible"


iClarified - 2014-09-09 11:05:47
Apple Watch can be worn all day. Video time with Jonny Ive!


iClarified - 2014-09-09 11:05:06
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:04:38
turning crown zooms in and out...


iClarified - 2014-09-09 11:04:15
The watch's dial - the "Crown" or as Apple says "The Apple Crown" translates movement into digital data.


iClarified - 2014-09-09 11:03:46
Tim explaining that an entire new UI/UX is needed


iClarified - 2014-09-09 11:03:23
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:02:57
Mouse on Mac. Click wheel on iPad. Multitouch on iPhone.


iClarified - 2014-09-09 11:02:35
Tim talking about User Interface


iClarified - 2014-09-09 11:02:10
"This took very deep thinking"


iClarified - 2014-09-09 11:02:02
Comprehensive health and fitness device.


iClarified - 2014-09-09 11:01:50
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:01:49
invented new intimate was to communicate and connect from your wrist


iClarified - 2014-09-09 11:01:33
incredibly customizable


iClarified - 2014-09-09 11:01:19
"Most personal device ever created"


iClarified - 2014-09-09 11:01:11
Apple moving away from "i" branding. Apple Pay, Apple Watch


iClarified - 2014-09-09 11:01:02
Huge applause right now. Tim Cook hasn't even said a word yet.


iClarified - 2014-09-09 11:00:28
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 11:00:12
Different colors as well.


iClarified - 2014-09-09 10:59:58
Apple Watch


iClarified - 2014-09-09 10:59:52
All have rectangular designs


iClarified - 2014-09-09 10:59:23
Different models


iClarified - 2014-09-09 10:58:22
it's a watch


iClarified - 2014-09-09 10:58:16
The next chapter in Apple's Story


iClarified - 2014-09-09 10:58:02
It will redefine what people expect from its category.


iClarified - 2014-09-09 10:57:54
An Entirely New Product


iClarified - 2014-09-09 10:57:39
Huge applause for Tim right now...


iClarified - 2014-09-09 10:57:38
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:57:29
We love to make great products that enrich people's lives


iClarified - 2014-09-09 10:56:59
The Classic Line: "One More Thing"


iClarified - 2014-09-09 10:56:31
But we're not finished yet.


iClarified - 2014-09-09 10:56:25
Cook: "Apple Pay will forever change the way all of us buy things."


iClarified - 2014-09-09 10:56:04
Launching in October 2014


iClarified - 2014-09-09 10:55:41
You can even use ApplePay to pay for your check at a restaurant...


iClarified - 2014-09-09 10:55:18
Apple has partnered with Uber to let you catch a ride without CC info.


iClarified - 2014-09-09 10:54:31
Apple wants to take on online payments too. It will allow one touch check out. You enter no information. Partnered with Target to enable Apple Pay in shopping app.


iClarified - 2014-09-09 10:54:11
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:53:27
Disney too, as reported


iClarified - 2014-09-09 10:53:16
Macy's, Bloomingdales, Wallgreens, Subway, Duane Reade, McDonalds (drive through), Whole Foods, Staples, Apple retail stores all on board


iClarified - 2014-09-09 10:53:10
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:52:23
Cashier doesn't get your information.


iClarified - 2014-09-09 10:52:10
Amex, Mastercard and VISA all on board. 6 biggest banks on board.


iClarified - 2014-09-09 10:51:54
Apple does know what you bought or where you bought. "We're not in the business of getting customer data"


iClarified - 2014-09-09 10:51:28
You can suspend all payments on device. Credit card isn't stored on device, so if your phone is lost, you don't have to suspend cards.


iClarified - 2014-09-09 10:50:39
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:50:13
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:49:58
You can take pictures of credit card to add to account, or use iTunes accounts.


iClarified - 2014-09-09 10:49:44
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:49:42
NFC. Touch ID. Secure Element Chip. All information stored on device securely.


iClarified - 2014-09-09 10:49:00
It uses NFC


iClarified - 2014-09-09 10:48:53
Eddy Cue talking about ApplePay now


iClarified - 2014-09-09 10:48:39
Video shows customer holding phone up to register and scanning fingerprint. That's it.


iClarified - 2014-09-09 10:48:07
"Let me show you how easy and fast it is"


iClarified - 2014-09-09 10:47:53
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:47:49
"ApplePay"


iClarified - 2014-09-09 10:47:43
"This is what we do best"


iClarified - 2014-09-09 10:47:33
"Why? It's because most people focus on a business model instead of focusing on user experience"


iClarified - 2014-09-09 10:47:09
All attempts to fix mobile payments have "failed"


iClarified - 2014-09-09 10:46:50
"It's so easy to lose your card and have it compromised"


iClarified - 2014-09-09 10:46:39
Tim Cook talking about outdated security on credit cards


iClarified - 2014-09-09 10:46:13
Video rolling on how payments made today involve too many steps


iClarified - 2014-09-09 10:45:15
$12 billion in transactions daily in US


iClarified - 2014-09-09 10:45:05
"We want to focus on payments"


iClarified - 2014-09-09 10:44:54
Tim "Our vision is to replace the wallet"


iClarified - 2014-09-09 10:44:41
Wallet time!


iClarified - 2014-09-09 10:43:52
Justin Timberlake and Jimmy Fallon on iPhone 6 ads


iClarified - 2014-09-09 10:43:48
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:42:29
Tim: A great product isn't just a collection of features. It's how they work together


iClarified - 2014-09-09 10:41:44
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:41:17
iOS 8 out Sept 17th.


iClarified - 2014-09-09 10:40:57
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:40:42
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:40:41
iPhone 5c will be free. iPhone 5 will be $99 two year contract.

iPhone 6 and 6 Plus shipping September 19 in the US. Preorders start the 12th.



iClarified - 2014-09-09 10:40:02
Pricing for iPhone 6 Plus
Starts at 299/399/499 for 16/64/128GB



iClarified - 2014-09-09 10:39:41
Pricing for iPhone 6
Starts at $199/299/399 for 16/64/128GB



iClarified - 2014-09-09 10:39:00
New silicon cases and new leather cases.


iClarified - 2014-09-09 10:37:58
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:37:33
Phil is now running through iOS 8 features. Most of which we have already seen.


iClarified - 2014-09-09 10:37:06
Front facing camera can take burst selfies now.


iClarified - 2014-09-09 10:36:41
New front facing camera with 81% light, improved sensor


iClarified - 2014-09-09 10:34:43
1080p video at 60FPS now. Slow-motion is now 240FPS!


iClarified - 2014-09-09 10:34:11
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:32:46
iPhone 6 has digital image stabilization, iPhone 6 plus has optical image stabilization


iClarified - 2014-09-09 10:32:06
Image signal processor is next-generation with A8. Dedicated hardware for face detection


iClarified - 2014-09-09 10:31:19
Panoramas can be up to 43 megapixels now.



iClarified - 2014-09-09 10:30:46
Advanced noise reduction, faster auto focus, next-gem local mapping...


iClarified - 2014-09-09 10:30:41
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:30:27
"phase detection" autofocus technology exclusive to iPhone 6


iClarified - 2014-09-09 10:30:02
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:29:57
Entirely new iSight camera with 'Focus Pixel' technology


iClarified - 2014-09-09 10:29:34
8MP camera, true-tone flash....1.5 micron pixels, 2.2 aperture.



iClarified - 2014-09-09 10:29:22
Phil talking about Camera improvements..


iClarified - 2014-09-09 10:29:10
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:28:39
Wi-Fi calling and 802.11ac Wi-Fi




iClarified - 2014-09-09 10:27:49
VoLTE support with 150 MBPS LTE with Carrier Aggregation support!



iClarified - 2014-09-09 10:26:48
M8 processor including barometer. Gives you much more detailed information from elevation, distance, steps, etc


iClarified - 2014-09-09 10:26:25
Slight battery life improvements.


iClarified - 2014-09-09 10:26:17
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:24:11
Apple A8. Blazing Fast, 50X performance increase over original iPhone. It has 2 billion transistors, on a 20nm process. It's 13% smaller than the A7. 50% more efficient.



iClarified - 2014-09-09 10:17:27
Power button on side now for easier reach. One handed use mode (Apple is really breezing through this stuff)


iClarified - 2014-09-09 10:16:04
There’s a special landscape mode for the Home screen.



iClarified - 2014-09-09 10:15:04
iPhone 6 Plus has new horizontal view for Apps.


iClarified - 2014-09-09 10:14:41
Resolution: 1334 x 750 and 1920 x 1080.



iClarified - 2014-09-09 10:14:32
iPhone 6 and iPhone 6 Plus!


iClarified - 2014-09-09 10:14:14
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 10:07:25
Tim Cook running through the what has been introduced at the Flint Center. Starting with Macintosh


iClarified - 2014-09-09 10:03:13
"Relentless optimism moves the world forward."


iClarified - 2014-09-09 10:02:21
Video time: "Here's to those who have always seen things differently."


iClarified - 2014-09-09 10:00:36
Hope you're ready! The presentation is now beginning!


iClarified - 2014-09-09 09:56:23
A couple more minutes! "Ladies and gentleman, our presentation will begin shortly. Please take a moment to silence all electronic devices"


iClarified - 2014-09-09 09:55:01
Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 09:48:46
People are already packing in!

Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 09:43:11
Fashion company Marie Claire tweeted about Apple's hidden structure at its event today. Could it be something related to fashion, like a catwalk or runway of some sort? We're about 15 minutes out so stay tuned!

Live Blog of Apple's September 9th Keynote


iClarified - 2014-09-09 09:33:09
We will be providing coverage of Apple's September 9th, 2014 keynote beginning at 10:00am PST / 1:00pm EST.

For more details about the items Apple plans to unveil, check out our guide on "What to Expect From Apple's Big September 9th Press Event".

Also don't forget to follow iClarified on Twitter, Facebook, Google , or RSS for updates.You can download the iClarified app from the App Store for free!


iClarified - 2014-09-09 09:32:46
Live Blog of Apple's September 9th Keynote

Tim Cook - September 10, 2014 at 8:25pm
WOW extra 3 hrs for audio and a few hrs for 3G talk and browsing. Huge improvement in battery life there??? Everybody is on LTE now so all the extra hrs on 3G is mute. Please don't try to comment thinking you are smart okay moron? You will always be a dumbfuck who has answers for everything!!
Steve Jobs - September 10, 2014 at 8:38pm
OMG!!! A choice of 3 and 10 hours of talk time, 40 and 80 hours of audio. Real huge improvement for battery to answer your question!!!! Not everyone uses lte. How can you tell in the first place. Please don't try to play smart ass like you know typical mind fooler. No one will beat master delusional neglect shit like you who always has to brag and whine about his feelings. Asswipe.
Tim Cook - September 11, 2014 at 2:11am
You are one stupid idiot. We are comparing the iPhone 5 to the iPhone 6. Naturally you would compare it with the 6 plus which is a phablet. You are a dumbass. And yes the majority of the world are on LTE...no point arguing with you. You and your myths and gimmicks...lol.
Steve Jobs - September 11, 2014 at 2:16am
Says the guy who replaced the smartest guy in the world that continued apple but didn't create it. Jokes on you. You're the one comparing and I gave you hints. Like that's not obvious enough for blind f.ucks like you? You brag like a delusional plain and simple. And no, without proof you don't know a shit about how many use lte. No excuse for defending any longer. Your joke lies and mind fooling like your blame games you just attempted to prank! LAWL
lepakass - September 10, 2014 at 11:03am
Apparently you don't. Besides it's instant doncha' know? Just like Touch ID with quickly unlocking but with pressing.
39 More Comments