Live Blog of Apple's October 2016 'Hello Again' Mac Event

Live Blog of Apple's October 2016 'Hello Again' Mac Event

This is a live blog. There is no need to refresh!

iClarified - 2016-10-27 11:24:05
Thank you for coming!


iClarified - 2016-10-27 11:23:57
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:23:54
Invites press to check out the demo area.


iClarified - 2016-10-27 11:23:45
Cook thanks everyone at Apple who worked on the new devices



iClarified - 2016-10-27 11:21:32
Tim Cook: New ad


iClarified - 2016-10-27 11:20:42
You can order the new MacBooks today. Touch Bar models ship in 2-3 weeks.


iClarified - 2016-10-27 11:20:21
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:19:32
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:19:26
So there will be three models of the MacBook Pro. 13-inch with function keys, 13-inch with Touch Bar, and 15-inch with Touch Bar.


iClarified - 2016-10-27 11:18:44
The 13-inch MacBook Pro is smaller than the current 13-inch MacBook Air.


iClarified - 2016-10-27 11:18:40
Live Blog of Apple's October 2016 'Hello Again' Mac EventLive Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:17:21
We're making a model of the 13-inch MacBook Pro with traditional function keys.


iClarified - 2016-10-27 11:16:52
MacBook Air 13-inch will continue to be offered.


iClarified - 2016-10-27 11:14:53
up to 10 hours of battery life in the 13-inch and 15-inch


iClarified - 2016-10-27 11:14:30
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:13:53
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:11:33
New introduction video to the MacBook Pro featuring Jony Ive.


iClarified - 2016-10-27 11:11:09
Microsoft is updating its Office suite with complete support for Touch Bar. Pixelmator, Sketch, Davinci Resolve, and others are also working on Touch Bar support.


iClarified - 2016-10-27 11:10:25
Phil Schiller: He was using both hands simultaneously on Touch Bar. It supports up to ten simultaneous inputs.


iClarified - 2016-10-27 11:09:46
An update to DJay Pro is coming later this year.


iClarified - 2016-10-27 11:08:37
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:07:54
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:06:44
The Touch Bar enables next generation DJ software.


iClarified - 2016-10-27 11:06:30
Algoriddim CEO Karim Morsy is up to demo DJay.


iClarified - 2016-10-27 11:05:33
Photoshop update should arrive before the end of the year.


iClarified - 2016-10-27 11:03:24
Touch Bar lets you do more in full screen mode.


iClarified - 2016-10-27 11:02:55
Shortcut for 'Place' command.


iClarified - 2016-10-27 11:02:52
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 11:02:22
Resize brush size on Touch Bar.


iClarified - 2016-10-27 11:01:09
This new MacBook Pro and Photoshop are made for each other.


iClarified - 2016-10-27 11:00:55
Phil Schiller is back. Next we want to show you a product that our customers know and love.
2. Adobe Photoshop


iClarified - 2016-10-27 10:57:42
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:57:33
New Touch Bar lets you see entire timeline. Shows you exactly where you are in the project. It's fully interactive. Drag to move through project. Tap to jump to section. Zoom in for a closer look.


iClarified - 2016-10-27 10:56:15
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:56:08
Three examples of professional applications being used on the new MacBook Pro.
1. Final Cut Pro


iClarified - 2016-10-27 10:55:40
Brand new LG display for MacBook. LG ultrafine 5K display. MacBook can drive two 5K displays.


iClarified - 2016-10-27 10:54:36
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:54:28
Any one of the four powers can be charging port. Each port can be power, thunderbolt, USB, DisplayPort, HDMI, or VGA.


iClarified - 2016-10-27 10:54:01
Four Thunderbolt 3 ports
40Gb/s of bandwidth
10Gb/s USB 3.1 Gen 2
Display Port 1.2


iClarified - 2016-10-27 10:53:44
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:53:35
13-inch MacBook Pro
Intel Core i5/i7
Intel Iris Graphics: 64MB eDRAM, up to 2x faster
Superfast SSD: up to 3.1GB/s, up to 2x faster
103% faster at gaming
76% faster at video editing and 3D graphics


iClarified - 2016-10-27 10:53:16
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:52:54
Live Blog of Apple's October 2016 'Hello Again' Mac EventLive Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:52:41
Live Blog of Apple's October 2016 'Hello Again' Mac EventLive Blog of Apple's October 2016 'Hello Again' Mac EventLive Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:52:21
All new speaker design
2x dynamic range


iClarified - 2016-10-27 10:51:57
Radeon Pro
14nm GPU
Polaris achitecture
Up to 4GB RAM
Superfast SSD


iClarified - 2016-10-27 10:50:49
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:49:18
Phil Schiller is back up.


iClarified - 2016-10-27 10:42:40
Craig is demonstrating contextual controls in Mail.


iClarified - 2016-10-27 10:42:32
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:41:56
You can access your brightness, audio, Siri, music controls and more from the Touch Bar. You can still access function keys from the Touch Bar.


iClarified - 2016-10-27 10:41:15
Getting started on your Mac has never been easier. Now I can take my finger and rest it on the Touch ID sensor.


iClarified - 2016-10-27 10:40:38
Craig is up to demo the Touch Bar.


iClarified - 2016-10-27 10:40:24
Touch ID is supported by new Apple T1 Chip that features secure enclave. Touch ID integrated into Power button.


iClarified - 2016-10-27 10:40:22
Live Blog of Apple's October 2016 'Hello Again' Mac EventLive Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:39:52
Also integrated next to Touch Bar is Touch ID.


iClarified - 2016-10-27 10:38:47
Touch Bar responds to software you are using.


iClarified - 2016-10-27 10:38:34
Function keys replaced with new 'Touch Bar': Retina Display, Multi-Touch, Responds to Gestures


iClarified - 2016-10-27 10:38:34
Live Blog of Apple's October 2016 'Hello Again' Mac EventLive Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:37:22
Function keys have been used for over 45 years.


iClarified - 2016-10-27 10:37:10
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:36:48
What are team has done in the area where function keys used to exist is remarkable.


iClarified - 2016-10-27 10:36:24
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:36:23
Keyboard is all-new butterfly switch mechanism. 2nd generation. More responsive and gives greater sense of keyboard travel.


iClarified - 2016-10-27 10:35:50
New Force TouchPad. 2x larger than previous generation.


iClarified - 2016-10-27 10:35:24
weighs 4 pounds.


iClarified - 2016-10-27 10:35:11
15-inch MacBook Pro is 15.5mm thick. 14% thinner. 20% less volume.


iClarified - 2016-10-27 10:34:50
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:34:37
weights just 3 pounds.


iClarified - 2016-10-27 10:34:25
23% smaller in volume.


iClarified - 2016-10-27 10:34:17
13-inch is 14.9mm thick.


iClarified - 2016-10-27 10:34:08
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:33:58
It is the new gold standard in notebook computers. It comes in 13-inch and 15-inch sizes in silver and space gray. It is the thinnest and lightest MacBook Pro we have ever made.


iClarified - 2016-10-27 10:33:21
Made of aluminum it is metal on all sides.


iClarified - 2016-10-27 10:33:11
Phil Schiller is up to introduce the new generation MacBook Pro.


iClarified - 2016-10-27 10:32:52
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:32:51
And there is the leaked OLED touch bar!


iClarified - 2016-10-27 10:32:22
Video is about to introduce the new MacBook.


iClarified - 2016-10-27 10:31:18
Cook is running through the features of MacBooks over the past 25 years.


iClarified - 2016-10-27 10:30:28
The PowerBook defined the modern notebook for its time.


iClarified - 2016-10-27 10:30:27
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:30:01
This week happens to be huge week in the history of the Mac and the history of Apple. This week marks the 25th anniversary of the Mac notebook.


iClarified - 2016-10-27 10:29:13
Cook is running over the new features that macOS Sierra introduced including Siri.


iClarified - 2016-10-27 10:28:38
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:27:26
The next thing we'd like to talk about is something dear to all of us at Apple, and that is the Mac.


iClarified - 2016-10-27 10:27:04
There is really no reason to watch TV anywhere else.


iClarified - 2016-10-27 10:26:52
Tim Cook: TV app is coming via software update before the end of the year.


iClarified - 2016-10-27 10:25:18
You can also tell Siri that you want to watch a game and it will automatically launch it from the appropriate app.


iClarified - 2016-10-27 10:24:11
Today Siri is making it easier than ever to watch the live content you want. Now you can say things like "watch CBS news".


iClarified - 2016-10-27 10:23:05
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:22:27
TV app works with Siri.


iClarified - 2016-10-27 10:21:56
Store tab lets you purchase more content or subscribe to new content apps.


iClarified - 2016-10-27 10:21:52
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:21:06
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:20:56
Library has iTunes purchases and rentals all in one place.


iClarified - 2016-10-27 10:20:27
Watch Now opens the corresponding app and launches the episode.


iClarified - 2016-10-27 10:20:01
Swipe down for suggestions on what to watch. Browse by category or hand curated collections.


iClarified - 2016-10-27 10:19:28
The next episode is right there ready for you to start. Up Next shows the newest episode once its available.


iClarified - 2016-10-27 10:19:05
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:19:01
Watch Now tab has all the TV Shows that you currently viewing from across all your apps.


iClarified - 2016-10-27 10:18:28
Jen is up to talk about the new TV app.


iClarified - 2016-10-27 10:18:26
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:18:12
It will completely change how you watch TV with your Apple TV as well as your iPhone and iPad.


iClarified - 2016-10-27 10:17:53
Today we're announcing a new app and we simply call it TV.


iClarified - 2016-10-27 10:17:46
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:17:33
We want the Apple TV to be the one place to access all of your television.


iClarified - 2016-10-27 10:17:22
With Siri and Universal Search we made it easy to search across your apps. Universal Search is just the beginning for us.


iClarified - 2016-10-27 10:16:57
Tim Cook: This is a great example of the power of Apple TV.


iClarified - 2016-10-27 10:16:36
Twitter app will offer election night coverage from BuzzFeed.


iClarified - 2016-10-27 10:15:33
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:15:23
Twitter is up to demonstrate Twitter timeline alongside live video.


iClarified - 2016-10-27 10:14:38
There is a new category of apps coming..


iClarified - 2016-10-27 10:13:13
Minecraft is coming to the Apple TV before the end of the year.


iClarified - 2016-10-27 10:12:57
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:12:50
2000 games.


iClarified - 2016-10-27 10:12:37
We believe the future of TV is apps. In just a year we now have 8000 apps.


iClarified - 2016-10-27 10:12:02
Starting with Apple TV.


iClarified - 2016-10-27 10:11:45
Tomorrow Apple Watch Nike is available


iClarified - 2016-10-27 10:11:10
watchOS 3 makes the watch experience so much simpler and faster.


iClarified - 2016-10-27 10:10:43
Japan also got transit directions.


iClarified - 2016-10-27 10:10:03
Also this week, Apple Pay kicked off in Japan with iPhone 7 and the Apple Watch Series 2.


iClarified - 2016-10-27 10:09:29
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:09:04
Earlier this week we shipped an update to iOS 10, iOS 10.1. Perhaps the best feature is portrait mode for the iPhone 7 Plus.


iClarified - 2016-10-27 10:08:02
The reviews are in for iOS 10 and it's official, iOS 10 is awesome a 5 out of 5.


iClarified - 2016-10-27 10:07:31
Cook says 400 million Memories have been viewed and enjoyed by iPhone users.


iClarified - 2016-10-27 10:07:05
iPhone 7 takes incredible photos but it's not just about taking great photos. The fun is going back and sharing them with your friends and family.


iClarified - 2016-10-27 10:06:00
We've got some great new products to share with you this morning and I'd like to start this morning with a few updates. Beginning with iPhone.


iClarified - 2016-10-27 10:05:02
Today we're launching a new accessibility website. It's all about the accessibility features we've designed an built into our products.


iClarified - 2016-10-27 10:04:29
Live Blog of Apple's October 2016 'Hello Again' Mac Event


iClarified - 2016-10-27 10:03:56
Tim Cook is on stage.


iClarified - 2016-10-27 10:03:00
A video highlights Apple's accessibility features.


iClarified - 2016-10-27 10:02:02
We are getting started!


iClarified - 2016-10-27 10:00:50
We will be providing coverage of Apple's October 2016 'hello again' Mac event keynote beginning Thursday, October 27th at 10:00am PST / 1:00pm EST.

Apple is rumored to be unveiling a new MacBook Pro with a Magic Toolbar, an updated MacBook Air, a new TV guide app, and more!

Don't forget, you can also follow iClarified on Twitter, Facebook, Google , or RSS for updates.

Live Blog of Apple's October 2016 'Hello Again' Mac Event

rayksald - October 27, 2016 at 12:34pm
i waiting!!!!!
jojojojojojojojo - October 27, 2016 at 1:40pm
come back in 3 hours and 20 minutes :)