Apple Responds to Purple Hazed Photo Complaints With Knowledge Base Article
Apple has posted a support document with suggestions for how to prevent a purple haze from appearing in your iPhone photos.
A purplish or other colored flare, haze, or spot is imaged from out-of-scene bright light sources during still image or video capture.
Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources. This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect.
The document follows numerous complaints from iPhone 5 owners who believe this purple haze should not be appearing in their photos.
Side by side comparisons with photos taken by the iPhone 4S and other cameras appear to show that the iPhone 5 is more susceptible to this problem.