Phil Schiller on Dropping the Optical Drive, Lack of Blu-ray

Posted October 26, 2012 at 6:24pm by iClarified | Please help us and submit a translation by clicking here | 13147 views

In an interview with Time, Apple SVP of Worldwide Marketing, Phil Schiller, talks about the decision to drop the optical drive and not support Blu-ray.

“In general, it’s a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they’re mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power.”

Schiller points out that software distribution is largely digital and in regards to Blu-ray, it has its own problems.

“Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”

Schiller also confirmed that Blu-ray support isn't a highly demanded featured any more.

Read More


Share
Add Comment
Fuck apple - October 28, 2012 at 10:36pm
New iMac slim??? Sure... why don't You just make it 1mm on the corners??? And this is bullshit as all fat is hiden on the ASS of the new imac. The new imac ass is HUGE!!! And yes apple drop the shit!
FrankEZ - October 27, 2012 at 6:37am
I totally agree with Apple about not having optical on Air - minilaptops but not sure why not having it in desktops. I really wouldn mind that my imac is a bit thicker if that would add option to backup my whole piclibrary to one blueray-disk. I admit that using like twice a year optical for other shit but as backup - and copying larger amount of data (for your friend for example) would be pretty handy with it. External drices are too expensive to give away and uploading 50gigs to Cloud is way too slow... Sorry Phill - i think youre bit too early with this shit on desktops. Must be just vanity the urge to make everything freaking superslim....
smate333 - October 27, 2012 at 4:44pm
Remember the floppy disk? Backup to bluray? Why not use thumb drives?
smate333 - October 27, 2012 at 5:53am
Can't remember needing to use those "shiny spinning things". Bluray, pfff, you want me to get off the couch now, stream bitch?!
Apple fan - October 27, 2012 at 4:12am
WHAT THE FUCK!!! How am I supposed to watch my HD porn? TROLLOOLLOOLLOO
russelll - October 27, 2012 at 12:24am
What Apple does to their computers only affects a very, very small portion of the lemming population.

According to Gartner, in the 2ndQ of 2012, Apple only had 12% of US market share.
HP and Dell were 1st and 2nd respectively with 25% and 21.7%.

For worldwide sales, Asus had the lowest with 7%.
Apple didn't even make the list. They were combined with "Others".

http://www.gartner.com/it/page.jsp?id=2079015
smate333 - October 27, 2012 at 5:49am
I'm perfectly fine with that. I wish Apple was still much more expensive, like it used to.
10 More Comments
Follow iClarified
Uber App Gets Updated With Apple Pay Integration
Uber, a popular private driver service, has u...
Apple Store App Gets Support for One-Touch Checkout With Apple Pay
Apple has updated its Apple Store app with su...
Here is the Full iOS 8.1 Changelog
Apple just released iOS 8.1. Here is the full...
Apple Releases iOS 8.1 With Apple Pay, Camera Roll, iCloud Photo Library [Download]
Google Play Newsstand App is Now Optimized for the iPhone 6 and iPhone 6 Plus