Phil Schiller on Dropping the Optical Drive, Lack of Blu-ray
In an interview with Time, Apple SVP of Worldwide Marketing, Phil Schiller, talks about the decision to drop the optical drive and not support Blu-ray.
“In general, it’s a good idea to remove these rotating medias from our computers and other devices. They have inherent issues — they’re mechanical and sometimes break, they use power and are large. We can create products that are smaller, lighter and consume less power.”
Schiller points out that software distribution is largely digital and in regards to Blu-ray, it has its own problems.
“Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology…So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”
Schiller also confirmed that Blu-ray support isn't a highly demanded featured any more.