Reviews of the New iPad Mini Are In [Video]
The embargo has been lifted on reviews of the new iPad mini.
The iPad Mini is one of the few new product lines that Apple has unveiled this year, yet it's really just an incredibly shrunken-down redesign of the iPad 2. It's a perfect size and weight and works exactly as advertised: it's a truly portable iPad with nearly no compromises, except for lacking the most cutting-edge Retina Display technology and fastest processors. And it's priced beyond the budget range that's already represented by devices from Amazon, Barnes & Noble, and Google.
The iPad mini is an excellent tablet — but it's not a very cheap one. Whether that's by design, or due to market forces beyond Apple's control, I can't say for sure. I can't think of another company that cares as much about how its products are designed and built — or one that knows how to maximize a supply chain as skillfully — so something tells me it's no accident that this tablet isn't selling for $200. It doesn't feel like Apple is racing to some lowest-price bottom — rather it seems to be trying to raise the floor.
This isn't just an Apple tablet made to a budget. This isn't just a shrunken-down iPad. This is, in many ways, Apple's best tablet yet, an incredibly thin, remarkably light, obviously well-constructed device that offers phenomenal battery life. No, the performance doesn't match Apple's latest and yes, that display is a little lacking in resolution, but nothing else here will leave you wanting. At $329, this has a lot to offer over even Apple's more expensive tablets.