iPhone 5 Launched to Long Lines in India [Video]

iPhone 5 Launched to Long Lines in India [Video]

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Apple has shifted its strategy to launch the iPhone 5 in India and started to utilize distributors to promote its device, reports The WSJ.

Due to strict regulations, Apple is unable to sell its iPhone via branded stored and so it has been using Indian telecom providers to reach customers. For the iPhone 5, the company decided to use the local operations of larger distributors.

The Cupertino, Calif. company has recently tied up the local operations of Ingram Micro Inc., a large U.S.-based distributor of technology, and Redington (India) Ltd., a local distributor with 12,000 smaller partners across the country, the person said. Redington confirmed that it has added iPhones to the list of Apple products it is selling in India. A spokeswoman for Ingram Micro wasn’t immediately available for a comment. Apple declined to comment.

The move may not increase profits; however, it should increase market share. Notably, the iPhone 5 did launch to long lines and much ado as can be seen in the videos below.

Read More [via Fortune]

Amit Shenoy - November 7, 2012 at 11:49am
Some1 Please delete the First Video!!! That channel is a shame to our country !!! It should be banned by all..!! ~iShenoy (www.amitshenoy.com)
Vikram - November 7, 2012 at 6:03am
please for god's sake delete the first video! one of the worst channels of india, and they have misreported every possible thing.
Thoughtful - November 7, 2012 at 7:57am
For sure the first video is awful, the reports are purely indian style, the best thing is when two jokers are telling what iPhone 4 cant & iPhone 5 can do.
iYou - November 7, 2012 at 6:06am
If India is a poor country than apple won't launched iphone in India so early and people of India won't be able to buy a 900$ phone.
iMe - November 7, 2012 at 3:19am
I had bought it by paying Rs 3000 extra (approx 50$) extra because of shortage in supplies
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