Apple Ranked as World's Most Innovative Company [Study]

Apple Ranked as World's Most Innovative Company [Study]

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The 2012 Global Innovation 1000 study by Booz & Company ranks Apple as the world's most innovative company.

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For the third year in a row, we asked our survey participants to name the companies they thought were the world’s most innovative. This year, Apple didn’t just top the rankings (as it did the past two years); it increased its lead substantially. The company — which in August 2012 became the most valuable in history, measured by market capitalization — was named by almost 80 percent of respondents as one of the three most innovative companies in the world, up from 70 percent last year. Google held steady at number two; 43 percent of respondents included it among the top three, essentially unchanged from last year.

3M also maintained its position of high regard among respondents. It may not make headlines often, but the company again took third place, capturing the votes of just more than 15 percent of respondents. (See Exhibit F.) Apple’s unchallenged position comes in a year marked by the death of the company’s founder and chairman, Steve Jobs, and by the absence of any truly new product introductions. Although the company’s absolute spending on R&D over the past three years has nearly doubled, to US$2.4 billion, it still spends just 2.2 percent of its sales on its innovation efforts, well below the average of 6.5 percent for the computing and electronics sector. And despite being one of the 2011 industry sales leaders in 2011, with $108 billion in revenue, Apple’s absolute R&D spend ranks only 16th within its industry and 53rd overall within the Global Innovation 1000. In contrast, Apple’s longtime rival Microsoft was the top spender in the software and Internet sector, and was ranked by respondents as the sixth most innovative company.
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Apple Ranked as World's Most Innovative Company [Study]

Apple Ranked as World's Most Innovative Company [Study]
T Hui - November 11, 2012 at 9:06pm
There is no need for a new design when reviewers say it is the best out there.
BrawlBro1 - November 12, 2012 at 12:46am
Ignoring the rest of my comment? You got nothing to say. Also, what is these reviewers you speak of? Link? Apple = No Innovation. Look at Samsung, they actually come up with a new design every SGS generation. Apple on the other hand can't up with shit.
BrawlBro1 - November 12, 2012 at 12:47am
*up
BrawlBro1 - November 12, 2012 at 12:49am
You're probably one of those Apple fanboys that like everything about Apple. It doesn't matter if Apple releases a shitty product, you fanboys will love it. I bet you like the iPad Mini too.
Lumia1000 - November 11, 2012 at 1:30pm
What Innovation? Can you name one?
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