The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’
When asked how he came up with the idea the singer said, 'I was just hanging out afterwards, and one of the models took an iPhone picture, which circulated the planet before the shoot was even over,’ he says. ‘I took one of the photographer’s lenses and held it up on my [phone] and said “imagine this one day”. Then I said: “I’m going to do this”.'
The product is expected to launch next week in London.
Read More [via iSpazio]