Under the brand foto.sosho, the models have interchangeable lenses and a built-in flash, with photo editing, filters and sharing also built in. Versions for the iPhone 4 will be available from 6 December, but an iPhone 5 model, which replaces the entire iPhone camera with a new sensor an flash, will not ship until next year.
The new devices will compete with software-based solutions such as Instagram as well as other camera accessories that add lenses to the iPhone. The new device, however, “fits over your iPhone unit so you only need to carry one device”, i.am+ said. A total of four models will include standard, fish-eye, wide and zoom lenses, with contemporary and vintage models for iPhone 4 and 5 respectively called C.4 and V.4 and C.5 and V.5.
The accessory will also feature a companion app to set shooting modes, apply filters, control the flash, and share photos.
The i.am+ C.4 unit “Modern Look” will sell for £199, while the white V.4 model with gold trim and a “Vintage Look” will sell for £299. They are available exclusively from London's Selfridges.