Apple Leadership is 'Seething' Over Google Maps

Apple Leadership is 'Seething' Over Google Maps

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John Gruber of Daring Fireball reports that Apple's leadership is 'seething' over how the whole Maps saga played out.

My “It all worked out” observation was in no way an attempt to argue that this was Apple’s plan all along. In fact, quite the opposite. What makes it remarkable is that it’s all worked out despite clearly not being Apple’s plan. Apple’s plan was for their own mapping service to be, if not as good as Google’s, at least good enough that it didn’t make us miss Google’s map data. I think Apple — where by “Apple”, I mean the company’s collective executive leadership — is seething regarding the way this has played out. Everything from Apple Maps being the butt of jokes to the accolades and joy that have accompanied the release of the new Google Maps iOS app. Seething.

Gruber notes that while Google won by getting its app on the App Store it has lost its valuable spot as the default maps provider for iOS. However, at the end of it all, the real winner is the consumer who now has two free choices for impressive maps and turn-by-turn navigation in addition to the multiple of other navigation applications on the App Store.

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Apple Leadership is 'Seething' Over Google MapsApple Leadership is 'Seething' Over Google Maps
unklbyl - December 17, 2012 at 8:07am
Mapquest app. 1. Works 2. Accurate 3. Free
Lucas - December 17, 2012 at 4:52am
I've gotten lost more times with this beta version than I did with the apple map app. Shame on you google. I like the android version.
NAVIGON rules. - December 17, 2012 at 2:46am
Apple and Google should focus on their core business instead of competing on fields where they've lost the battle before it has even begun! Apple designs the most incredible MULTITOUCH devices witch a such great UI providing a fantastic ergonomy and look n' feel. Expensive devices and quite closed OS but at the end of the day, stable devices/OS! When people who have access to the internet want to retrieve a piece of info, even in China with Baidu raising... they "GOOGLE IT". When you want to go somewhere, efficiently, without relying on cellular networks, use any applications released by a navigation company. And obviously, if I want a good coffee, I avoid Starbuck and Nescafé... whatelse... ;)) If you want to publish your private life to the world... enroll in social networks and tweet while allowing Google and Apple to follow you on a , even shitty, map ^.^
Jonathan - December 16, 2012 at 6:09pm
I agree that Navigon is a superior navigation product, not only because it does not rely on cell towers, but also because it shows your current speed, and the speed limit. Compared to Apple Maps, Google maps is less useful, because it cannot access my contacts. Navigon can also access my contacts. IF google maps adds contacts integration, it might be as useful as apple maps. Until then, google maps has been handicapped.
Skeeter2u - December 16, 2012 at 4:27pm
Apple maps has worked pretty well for me. I especially like to be able to use it with SIRI. "Guide me to ......." is all I have to say and the rest is automatic. I never have to type anything. So, until Google maps can work like that, I'm not really that interested, but I did download it as a backup. It works ok, but the interface is spartan. However, if you want really good maps that don't depend cell connection or that work in foreign countries without creating enormous data charges, then use Navigon. It costs, but works perfectly and never needs cell connection.
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