My “It all worked out” observation was in no way an attempt to argue that this was Apple’s plan all along. In fact, quite the opposite. What makes it remarkable is that it’s all worked out despite clearly not being Apple’s plan. Apple’s plan was for their own mapping service to be, if not as good as Google’s, at least good enough that it didn’t make us miss Google’s map data. I think Apple — where by “Apple”, I mean the company’s collective executive leadership — is seething regarding the way this has played out. Everything from Apple Maps being the butt of jokes to the accolades and joy that have accompanied the release of the new Google Maps iOS app. Seething.
Gruber notes that while Google won by getting its app on the App Store it has lost its valuable spot as the default maps provider for iOS. However, at the end of it all, the real winner is the consumer who now has two free choices for impressive maps and turn-by-turn navigation in addition to the multiple of other navigation applications on the App Store.