Flurry established a baseline using the average from the first 20 days of December. Over this period, daily activations averaged around 4.0 million per day, with variance of a few hundred thousand in either direction per day. On Christmas Day, activations soared to more than 17.4 million, a 332% increase over the December baseline. By comparison, Christmas Day 2011 held the previous single-day record, having reached 6.8 million device activations. Christmas 2012 is more than 2.5 times larger than Christmas 2011, which surpassed its own baseline by more than 300%.
Notably, app downloads also increased on Christmas Day with a volume increase of 112% measured over the December 1 - 20 baseline. Flurry reports that this increase also resulted in a record download day, besting any previous day in history.
Finally, while smartphones usually out sell tablets 4:1, on Christmas Day more tablets were activated than smartphones.
Check out the chart below for more details.