Fitbit Debuts New Flex Bluetooth Wristband Activity Tracker

Posted January 7, 2013 at 3:56pm by iClarified | Please help us and submit a translation by clicking here | 9529 views

Fitbit today debuted the Fitbit Flex Wireless Activity + Sleep Wristband that syncs with your iPhone, iPad, computer, or Android device using Bluetooth 4.0.

Fitbit Flex is a slim, stylish activity and sleep tracking wristband that’s with you all the time and helps make fitness part of your everyday lifestyle. The new Fitbit Flex tracks steps taken, distance travelled, and calories burned, encouraging you to walk more and do more through bright LED indicator lights on the wristband that give you immediate feedback on your progress to a goal throughout the day. It also tracks how long and how well you sleep, allowing you to learn how to sleep better.

Using your smartphone or tablet you can access graphs and tools on the go to keep on pace towards your fitness goals.

“People are becoming more aware of the significant health benefits that come from moving more throughout the day. Fitbit has proven expertise in providing a great experience that will actually get people to move more each day – this is done with our easy-to-understand graphs and charts, ability to set daily goals and compete with friends and family,” says James Park, CEO and co-founder of Fitbit. “We’re aware that there is no ‘one size fits all’ option in fitness, so Fitbit wants to offer the widest variety on the market. When we saw that we could bring our knowledge to a wristband format done right, we had to create the new Flex.”

Fitbit Flex ($99.95) is available for pre-orders starting today on and will ship in Spring 2013.

Read More [via Desire This]

Add Comment
Turim - January 7, 2013 at 5:22pm
Why aren't they stepping up and make a wrist band that also measure heart rate for those hard workouts? I have a new Fuelband and a new Fitbit One. I'm going to sell the good looking Nike device and keep the One, which has more features. The Fitbit Flex? No. Less features! They could make a Fitbit Two: similar to Fitbit One, but with a companion wrist band that measure heart rate in realtime.
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