The lenses themselves snap onto the case with a minimum of fuss, and come in three main flavors: a standard fisheye, a telephoto lens that will bring you two feet closer to whatever it is you’re snapping and a telezoom good for three feet. The fisheye and telezoom are constucted of metal, while the telephoto is a white plastic affair.
The cases themselves are vibrant in color as can be seen in the photos below. Polaroid doesn't have a name for the product line yet but says they will be released in March. All of the lenses with case included are expected to cost between $19.99 and $29.99.