Apple Cuts iPhone 5 Component Orders in Half Due to Weaker Than Expected Demand?

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Posted January 14, 2013 at 4:27am by Shalom Levytam

Apple has cut its orders for iPhone 5 components due to weaker than expected demand, according to the WSJ.

Apple's orders for iPhone 5 screens for the January-March quarter, for example, have dropped to roughly half of what the company had previously planned to order, two of the people said. The Cupertino, Calif., company has also cut orders for components other than screens, according to one of the people.

Suppliers were apparently notified of the order reduction last month suggesting that sales of the iPhone 5 may not have been as strong as anticipated.

It's recently been suggested that Apple is working on a cheaper iPhone that would target emerging markets where the high-end device is difficult for many to afford.

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Apple Cuts iPhone 5 Component Orders in Half Due to Weaker Than Expected Demand?

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Comments (20)

Comments are closed for this article.

terminatethis - January 14, 2013 at 11:07pm

the real reason is their devices become obsolote within weeks so quickly it does not make sense to buy them wheras samsung phones are going and going for years have more features more memory faster cpu, larger batteries all this for less

Fa12 - January 14, 2013 at 9:06pm

Yeh best iPhone that I call from a month now and can't make them activate my iphones!!! Fucking activation!!!!

Apple fan - January 14, 2013 at 4:11pm

Iphone sales is weaker cos no difference in hardware. Boring software. Look jellybean. So much we can do without need to jailbreak. Apple too many restriction afterall no people wanna buy your boring product. Am on note 2. Bigger screen

Hackfest - January 14, 2013 at 2:56pm

No Jailbreak..... Apple please READ the forums-it isn't a coincidence that sluggish sales and cutting back on the iPhone 5 building happen when there isn't a jailbreak yet.

Noman - January 14, 2013 at 9:21pm

Nothing to do with jailbreak or lack thereof.

justabrake - January 14, 2013 at 2:16pm

They have to make two different size phones

waiting - January 14, 2013 at 12:24pm

The problem is the price...if (ATT) would lower their 'early upgrade' fee, then many more iPhone 5 devices would be purchased, it's win-win for both ATT and Apple. Personally, I think many iPhone users would like to upgrade early, but there are just too many restrictions, and the iPhone 5 is not that much different from the iPhone 4S. As soon as they decide to waive early upgrade fees, they will sell many more iPhone 5 devices.

john p - January 14, 2013 at 12:01pm

I agree. I have owned all iPhones up to iphone4s and I think its boring. 2 colors similar shape and look. Also I have done a LTE speed test with iphone5 and Lumia 920 and they both same speed so whoever is making a comment about LTE on iphone5 is fast, please test it before making any comments. I am a apple fan boy and I think iPhones are boring. JP

Leggoman - January 14, 2013 at 11:28am

Not selling as hoped? No jailbreak, nothing new same old phone just a bigger screen. New phone out may/June why buy ip5 wait to see new phone? If not a big upgrade from ip5 then ip5 will be cheeper buy it after seeing new iPhone. Also will we get jailbreak before new phone is out? No reason to upgrade before hand

Ken - January 14, 2013 at 2:02pm

Pirates, oops I mean jailbreak-obsessed people, make up approximately 1% of actual iPhone buyers, no jailbreak means nothing in the greater scheme of things. Besides I'm surprised, an article with a question mark in the title is as good as something from Digitimes, rumours and BS.

Fukran John - January 14, 2013 at 8:38am

It's the beginning of apples end.

themilkboy - January 14, 2013 at 6:31am

maybe cause there iphone parts maker broke and they have to fix it

lzway - January 14, 2013 at 5:50am

Because they are making a jailbreak difficult .Most of us are not buying the Iphone 5. An Iphone without a jailbreak is so boring. Samsung is going 2 surpass an Iphone.if the jailbreak takes 3-6 months. People are getting fed up and Impatient.

zetaprime - January 14, 2013 at 5:28am

Maybe it's because Apple is switching to a 6 month product cycle and had originally ordered the parts based on the old one year cycle.

vdnyc7 - January 14, 2013 at 4:58am

I wish Apple goes to hell

Noman - January 14, 2013 at 5:01am

Apple would like to wish the same for you. Please identify yourself fully in your response to this comment.

Iphone 5 owner - January 14, 2013 at 4:41am

Iphone 5 sales are not well as expected due to iphone 5 not being much different to users and also because customers are locked onto 24 months contract with iphone 4 & 4s!

Jp - January 14, 2013 at 4:39am

Apple is going downhill

vdnyc7 - January 14, 2013 at 4:56am

No more then 2 three years Apple innovation

Lord - January 14, 2013 at 4:38am

Am still proud with my ip4s...if only apple come out with new design, i might consider upgrading..

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