Apple Falls From Top 20 List of Most Trusted Companies for Privacy
Apple has fallen out of the Top 20 list of Most Trusted Companies for Privacy compiled by the Ponemon Institute.
Ponemon Institute’s Most Trusted Companies for Privacy Study is an objective study that asks consumers to name and rate organizations they believe are most committed to protecting the privacy of their personal information. This annual study tracks consumers’ rankings of organizations that collect and manage their personal information.
More than 100,000 adult-aged consumers were asked to name up to five companies they believe to be the most trusted for protecting the privacy of their personal information. Consumer responses were gathered over a 15-week period concluding in December 2012 and resulted in a final sample of 6,704 respondents who, on average, provided 5.4 discernible company ratings that represent 25 different industries.
American Express tops the list as the most trusted company for privacy. Notably, Microsoft joined the list this year as number 17. Apple had a seven year average rank of 11.3 before falling from the list this year.
Read More [via AppleInsider]