The Star Trek Super Bowl ad makes use of Apple's new App Store Short Links to direct you to the app, observes CNET.
Developers can now create easy-to-read links to their app using 'App Store Short Links', which use the AppStore.com base URL plus a specific form of the app or company name. This provides a simple way for users to apps on the App Store directly from website or marketing campaigns.
Examples:
Company Name:
● iOS: http://appstore.com/
● Mac: http://appstore.com/mac/
App Name:
● iOS: http://appstore.com/
● Mac: http://appstore.com/mac/
App by Company
● iOS: http://appstore.com/
● Mac: http://appstore.com/mac/
Details on how to formulate your url can be found at the link below. Check out the Star Trek ad below...
Read More [via CNET]
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