Apple Loses 'iPhone' Trademark in Brazil

Apple Loses 'iPhone' Trademark in Brazil

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Apple has lost the rights to use the 'iPhone' trademark in Brazil, reports the BBC.

Brazilian regulators have ruled that Apple does not have exclusive rights to use the "iPhone" trademark in the country. The decision is the result of a local company, Gradiente Eletronica, registering the name in 2000, seven years before the US firm.

Apple declined to comment; however, a Institute of Industrial Property spokesperson said the company was pursuing an appeal.

The decision only applies to handsets so Apple can continue to use the name for clothing, in software and across publications. If Apple continues selling iPhone branded smartphones, Gradiente can sue.

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Apple Loses 'iPhone' Trademark in Brazil
NoNanme - February 15, 2013 at 1:58am
Damm !!! Apple does not invent new product they just assemble stuff into one product. They did not invent a new technology. They just borrowed all the ideas and gave it a name that was also borrowed from another country. LOL .... TO alll Apple fanboys... I hope Apple can borrow some good legal team sue the shit out of brazillian company. Because Apple has all the money and they thugs.
HO - February 14, 2013 at 7:03am
Marcel - February 14, 2013 at 6:42am
THE question is why just now they have come out to say: ow its our trademark that you can't use it?? After so many years! Hopefully apple is gonna find a way to get over the situation.
mak - February 14, 2013 at 6:29am
I just see a nice way for the brasilian company to make shitloads of cash from apple. They can choose to charge apple for each iphone sold or just sell them the rights on a yearly basis.
DavidG - February 14, 2013 at 6:24am
Well, they can sell an apple smartphone running iOS in Brazil, they just can't brand it with the iPhone name or call it that, that's all. It's all about using the name. It was owned before apple introduced its name. Nothing wrong with that. Apple can still sell their smart phone there, they just have to call it something else in Brazil.
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