Starting March 3rd Best Buy Will Match Online Pricing
Starting on March 3rd, Best Buy will match online pricing to reduce showrooming and stay competitive against Amazon and other online retailers, reports Bloomberg.
The year-round policy, designed to end the practice known as “showrooming,” takes effect March 3, Matt Furman, a Best Buy spokesman, said today in a telephone interview. The electronics retailer also will reduce its merchandise return policy to 15 days from 30 days, he said.
“We are going to a low-price guarantee,” Furman said. “There is no doubt that this new policy ends showrooming for Best Buy customers.”