Samsung Outspends Apple on Ads in 2012 [Chart]
In 2011, Apple outspent Samsung more than three to one on advertising its mobile phones in the U.S. In 2012, Samsung launched a massive marketing campaign that resulted in its outspending Apple on ads for the year, reports the WSJ.
In 2012, Samsung spent $401 million advertising its phones in the U.S. to Apple's $333 million, according to ad research and consulting firm Kantar Media. The onslaught—including ads that poked fun at Apple while dubbing Samsung devices "The Next Big Thing"—has helped Samsung open a huge lead in the global smartphone race. The willingness to spend heavily could prove even more important as the technology gap between rivals narrows.
Samsung is expected to launch its new Samsung Galaxy S IV smartphone tomorrow. The device has allegedly leaked in photos and on video already.