Jonathan Ive is Pushing for a More 'Flat Design' to iOS 7

Posted March 21, 2013 at 9:29pm by iClarified | Please help us and submit a translation by clicking here | 22773 views

Jonathan Ive, who is Apple's Senior Vice President of Industrial Design and now responsible for Human Interface, is pushing for a more 'flat design' to iOS 7, reports the WSJ.

In the past, most of the iOS designers were cut out of the loop on specifics relating to the hardware of the devices they were designing for. On prototype projects, Ive used a stealth group of software developers. However, that is slowing starting to change, says the Journal.

The Human Interface team led by Greg Christie is being briefed about industrial prototypes earlier. A source described the change as "a thawing". Ive now sits in on the team's review sessions to vet new designs and despite Christie being a blunt talker the sessions are described as "pleasant and cordial".

Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design” that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details. Overall, they expect any changes to be pretty conservative. For the past few years, Apple has unveiled versions of its mobile operating system in the summer.

Last year, Apple pushed out iOS SVP Scott Forstall and combined the Mac and iOS software teams under SVP Craig Federighi. According to employees, Federighi is keeping the teams separate for now but there is a lot of overlap. For example, there are two teams working on Calendar. It's expected that some reorganization will happen this summer.

You can check out a recent iOS 7 concept video here that has some flatter design elements.

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WaterFalls2013 - March 23, 2013 at 3:36pm
The past few years the Talk was all about 3D. A 3D appearance to OSX and to iOS... Jony wants to revert to the 70's? FLAT - TILES - of WINDOWS? Whatelse - the use of Helvetica too?
NoGoodNick - March 22, 2013 at 6:00pm
Great, he's pushing on even LESS innovation, just as Apple is facing ever increasing competition from other sources (Samsung) offering MORE new features. I think it's time for Apple to let I've go!
samp1800 - March 26, 2013 at 11:58pm
this is a report... reports like these make people think this is the real truth and wrong thoughts. what if jony ive isnt doing this? dont jump to conclusions yet.
asd - March 22, 2013 at 1:19pm
what a jerk
JK - March 22, 2013 at 11:21am
what is flat design
saul - March 22, 2013 at 3:17pm
A boring one.
John sperm - March 21, 2013 at 10:34pm
Why phones look like iPhones ? What happened to palm blackberry & flip phones ? All phones want to be square and flat like a tortilla smh
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